What is RTB? Real-Time Bidding Explained for Advertisers
At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...
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Why Social Media’s Echo Chambers Won’t Happen on AI-Powered News Sites
Social media has a powerful pull on people: we stay in touch and feel connected ...
Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained
Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...
Native Advertising Statistics and Benchmarks 2022: From MediaRadar
While the marketing landscape has seen its ups and downs in the past few years, ...
Native Advertising Trends in 2022
In the wake of the COVID-19 pandemic, native advertising remains an important tool for digital ...
In the Future of Digital Advertising, Context Is King
Joshua Bell is the musical director of the Academy of St. Martin in the Fields, ...
Supply Side Platforms (SSPs): What Are They, How Do They Work, Types
What Is A Supply-Side Platform (SSP)? Supply-side platforms (SSPs) – types of software that allow ...
How RP ONLINE is Growing Digital Subscriptions in Real-time
German news site RP ONLINE launched their paid content model at the start of the pandemic and ...
What Is Programmatic Advertising?
Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...
The Best Paid Traffic Sources to Level Up Your Website
If you want a successful online business, you have to get people to your website, ...
How to Prepare Your E-Commerce Strategies this Holiday Season
Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...
What Does iOS 14.5 Mean for Marketers? A Deep Dive into Apple’s ATT and PCM
What does iOS 14.5 mean for marketers? You came to the right place to find ...