Types of Attribution Models and How to Choose the Right One for You
Running ad campaigns without an attribution model is like ordering food without knowing where it’s ...
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349 Articles
The Key to Post-Cookie Programmatic Success? Building Direct Publisher Relationships
The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
5 Best (High Paying) Dating Affiliate Programs
Everyone wants to find love, and online dating is one of the top ways people ...
How to Succeed in Affiliate Marketing
Affiliate marketing can help advertisers drive sales and reach new audiences beyond the confines of ...
Customer Referral Programs: Definition, Benefits, How to Create One
Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...
Paywalls: What They Are, How They Work, How to Build One
What is a Paywall? Paywalls are digital gates erected in front of website content, often ...
Health & Fitness Benchmark Report: Campaign Data, Trends, and Insights
More than ever before, health & fitness consumers have options at their disposal to take ...
What Is Content Optimization (And How to Do It)?
Content optimization is the the process of ensuring that content is written, published and technically ...
12 Examples of Brands Supporting #BlackLivesMatter
As the Black Lives Matter movement continues to sweep the United States, brands have attempted ...
How to Increase Website Speed: Tips to Improve User Experience and SEO
Page speed is now a crucial website feature, because our attention spans are dwindling and ...
8 Effective Content Marketing Examples You Need to Try
Content marketing has become more complex as channels and formats have proliferated, particularly for B2B ...