Future-Proofing Brands: Taboola, Forbes, Third Love, and Reddit at Zeta Live
Coming out of the pandemic and into new generational challenges, like high inflation, how can ...
Solutions
376 Articles
What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...
Holiday Marketing Insights: Let It Snow Revenue in 2022
Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...
Native Advertising vs Content Marketing: Key Differences
Online attention spans are notoriously short, so getting your message seen and heard through the ...
Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
International Cat and Dog Days Re-tail Marketing Strategies to Drive Purr-chases
It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...
Marketing in a Recession: How Advertisers Can Get It Right
Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...
New Study: Native Video Increases Awareness, Favorability, and Engagement
Native advertising and video content are powerful — but combined, they’re proven to increase brand ...
Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Interview with Christian Broughton 2: Data’s Role in The Independent’s Strategy
In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...
Interview with Christian Broughton: Data-Driven Insights at The Independent
Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...