Solutions Archives

Marketing in a Recession: How Advertisers Can Get It Right

Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...

By Swita Charanasomboon 5 Minutes read Jul 20 2022

Native advertising and video content are powerful — but combined, they’re proven to increase brand ...

By Amanda Walgrove 4 Minutes read Jun 28 2022

Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...

By Sharon Hurley Hall 10 Minutes read Jun 17 2022

Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...

By Sharon Hurley Hall 9 Minutes read Jun 17 2022

In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...

By Megan Morreale 19 Minutes read May 06 2022

Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...

By Megan Morreale 16 Minutes read Apr 29 2022

Memorial Day means different things to different people. Some observe the holiday with a serious ...

By Stacey Upfalow 7 Minutes read Apr 27 2022

Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...

By Or Ben Matityahu 5 Minutes read Apr 22 2022

At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...

By Roi Fainstein 5 Minutes read Apr 20 2022

Social media has a powerful pull on people: we stay in touch and feel connected ...

By Tim Ruder 4 Minutes read Apr 13 2022

Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...

By Or Ben Matityahu 5 Minutes read Apr 01 2022

While the marketing landscape has seen its ups and downs in the past few years, ...

By Barry Feldman 4 Minutes read Mar 28 2022