Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
AdTech
10 Articles
Ad Inventory: How to Make the Most of It?
The term “advertising inventory” can be a little confusing, as it refers to a concept ...
What is Programmatic Direct Advertising?
Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...
What is RTB? Real-Time Bidding Explained for Advertisers
At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...
Supply Side Platforms (SSPs): What Are They, How Do They Work, Types
What Is A Supply-Side Platform (SSP)? Supply-side platforms (SSPs) – types of software that allow ...
What Is Programmatic Advertising?
Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...
The Key to Post-Cookie Programmatic Success? Building Direct Publisher Relationships
The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...
Demand-Side Platforms (DSPs): How They Work, Benefits for Programmatic Advertising
Programmatic advertising uses technology to streamline the ad-buying process. In 2025, with AI-driven bidding doing ...
Programmatic Native Advertising: Make Your Native Ads More Effective
We wrestle with a lot of technical jargon in digital marketing. Case in point: the ...
Programmatic Video Advertising: Automating Ad Placement for Better Reach
Programmatic video advertising is on the rise and shows no signs of slowing down. The ...