Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
Optimization
121 Articles
A/B Headline Tests Boost Homepage Article CTR by 44% for German Sports Publisher
While many users discover new content through search or social, the homepage is a regular ...
Real-time Audience Insights Challenge Editorial ‘Gut Feeling’ for Specialist Publisher
Audience analytics are essential to any modern digital publication. Journalists rely on data to do ...
Call To Action Examples: 8 Clever Strategies to Test
Calls to action (CTAs) are often the most underutilized and underrated way to increase engagement ...
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
Website Metrics: What to Track to Measure Effectiveness
Blogs have been around for decades, and they still generate big returns and brand visibility ...
User Engagement: Definition, Tactics, How To Measure
What Is User Engagement? User engagement is the umbrella term for any interaction users have ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...
How Gannett’s Innovative Headline Testing Benefits Local Audiences
You know that person — maybe a close friend, spouse or sibling — with whom ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
10 Examples of Best Email Capture Landing Pages Made to Convert
Discover effective strategies for designing email capture landing pages that convert.
A/B Testing: Definition, Importance, Process and Examples
Like any good creative output, the first version of your landing page will always have ...