Campaign Optimization: What It Is, Best Practices
Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...
A/B Tests
8 Articles
A/B Headline Tests Boost Homepage Article CTR by 44% for German Sports Publisher
While many users discover new content through search or social, the homepage is a regular ...
Call To Action Examples: 8 Clever Strategies to Test
Calls to action (CTAs) are often the most underutilized and underrated way to increase engagement ...
How Gannett’s Innovative Headline Testing Benefits Local Audiences
You know that person — maybe a close friend, spouse or sibling — with whom ...
A/B Testing: Definition, Importance, Process and Examples
Like any good creative output, the first version of your landing page will always have ...
How to Create A High Converting Mobile Landing Page (With Best Examples)
These days, mobile marketing landing pages are a must for any business. Mobile search bypassed ...
How to Write Headlines That Attract and Engage Readers
With millions of blog posts published daily — and a wealth of social media content ...
8 Different Types of Landing Pages (And How to Use Them)
It is a known fact that businesses publishing more than 40 landing pages generate 12 ...