Display Ads: Definition, Benefits Beyond the Banners
The digital landscape right now is massive and overwhelming, to say the least. It’s a ...
Channels
110 Articles
Brand Safety: What It Is, How It Affects Performance
The saying “you are the company that you keep” is a longtime phrase for a ...
302 Redirect: What It Is, How It Works
If you’ve ever moved a webpage temporarily, or needed to reroute traffic due to a ...
301 Redirect: A Guide for Site Owners and Marketers
Are you moving your website to a secure HTTPS connection, undergoing a rebrand, or restructuring? ...
Email Marketing: What It Is, How It Works, Challenges
Email marketing has been a mainstay of marketing programs since email itself became commonplace. It’s ...
Blog: Definition, Formats, Benefits for Marketers
Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership ...
Ad Impression: All You Need to Know
Ad impressions are an essential data set, since they can help businesses understand just about ...
Cost per click (CPC): What Marketing Need to Know
As you delve deeper into your business’ online advertising, one term that will repeatedly surface ...
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
Carousel Ads: Best Uses and Formats Explained
Rich digital media has matured and expanded fast in just the past few years. Website ...
Ad Spend: A Complete Guide for Small Businesses
Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...
Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...