Best Marketing Campaign Management Software Options 2025

Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed tools, and campaigns that presume to be full funnel but don’t reach anyone’s heart? Automation tools, artificial intelligence, and full-service campaign management platforms can take over the mundane or repetitive tasks so your team can work on developing the best creative, speak directly to your target audience, and improve your ROI in less time.

Eight Best Campaign Management Tools in 2025

1. HubSpot

A tried-and-true solution in the CRM and marketing space, HubSpot is best for marketers looking to manage email and social media campaigns. Larger packages for enterprise-level solutions combine multiple tools for marketing, sales, and customer service. HubSpot is best known for its email marketing and social media management tools, but also incorporates meeting scheduling for sales, ad management, and more.

Prices range from a freemium version with limited tools for a single user up to custom, enterprise-level packages starting at $3,600 per month. HubSpot users tend to love the advanced capabilities and ease-of-use, but smaller teams often bemoan the lack of features within the lower tiers.

2. Zapier

Zapier automates repetitive tasks across marketing and project management platforms without the need for complicated coding, and is good for organizations that want to streamline workflows. Zapier is great for internal functionality, but can also operate across channels, including email, social media, web advertising, and more, through integrations. Although it has an easy to use interface, it can get expensive for enterprise organizations. Plus, if you’re looking for real-time monitoring of campaigns, you’ll have to look elsewhere.

3. Monday

Best known as a project management and workflow tool, Monday delivers a suite of products to manage CRM functions, IT helpdesk and customer service tickets, software development, workflow and project management, and more, all leveraging AI to streamline and automate tasks. Prices range from a free-for-life version with up to two seats, to three options for pay-per-seat plans, as well as enterprise-level custom plans to meet the needs of any size organization. Customized dashboards and real-time campaign tracking require no coding skills. Reviewers like Monday’s user-friendly interface and real-time collaboration capabilities, but Forbes Advisor noted that the free and basic plans are lacking in administrative features.

4. Nutshell

If you’ve tested several CRMs and found many of them complicated to use, Nutshell might be the best marketing campaign platform for your organization. Affordable and user-friendly, Nutshell Sales delivers a variety of features to track sales and marketing across platforms and campaigns. Nutshell All-in-One combines email marketing, CRM features, invoicing capabilities, SMS, and web chat, and various marketing functions. All Nutshell Sales plans include AI chatbot and SMS tools, as well as landing page and form builders.

Users can start with a 14-day free trial and then pick from one of five plans, ranging from $19 per user per month up to $89 per user per month, with savings if you choose an annual plan. Only the most expensive package, Enterprise, offers API support, however, which could be a deal-breaker for some users, but all plans include ChatGPT and Claude App Connections.

5. Salesforce

One of the original CRMs, more than 150,000 companies, including many Fortune 500 firms, rely on Salesforce for sales and marketing integration. Salesforce offerings fall into three categories: Salesforce Marketing Cloud, Sales Cloud, and Service Cloud. Salesforce is widely recognized as the #1 CRM, but some companies may find it too robust for their needs, so the company offers a variety of products that integrate to meet the needs of any size organization.

Salesforce’s Starter Suite is tailored for small businesses, combining sales, marketing, e-commerce, and AI agents to allow sales and marketing teams to work more efficiently. Salesforce integrates with common workplace apps, and small business users will enjoy having sales, service, and marketing on a single, integrated platform, with add-ons available to scale capabilities as your business grows.

6. Zoho

Like Salesforce, Zoho offers a comprehensive suite of products that combines CRM, email, helpdesk support, project management, an online password manager, and more for businesses of every size. Zoho has more than 130 million users across the globe. Unlike many CRM platforms, Zoho One can also incorporate human resource functions, legal, and bookkeeping/accounting and payroll. Undoubtedly robust, with real-time collaboration features, Zoho One includes 45+ business apps with centralized administrative control and mobile management capabilities. Having so many features can make it too complex, and pricey, for some small businesses, however.

You can sign up for a free 30-day trial of Zoho One or any of the individual services, and after that, plans start at $37 per month, per employee, paid annually, for Zoho One. Zoho Marketing Automation starts at $14 per month, billed annually, for up to 10 users and 1,000 contacts with a Standard Plan and goes up to $1,349 per month for up to 25 users and 500,000 contacts.

7. Adobe Experience Manager

Many people think of Adobe as a publishing software, with Acrobat being the first service that comes to mind. Adobe Experience Manager is a complete, multichannel content management system that works across web, mobile, and apps.

With automation and content creation tools, the platform allows you to create, manage, and optimize omnichannel campaigns and create easy-to-use forms for lead generation and digital enrollments. Adobe’s cloud native service offers complete customization to scale with your business or specific campaigns. Adobe doesn’t publish pricing on its website, so it’s best to request a demo if you’re interested in exploring the platform.

8. Realize

Realize is a unique, AI-powered tool for campaign management within Taboola’s advertising platform. Realize goes far beyond native advertising, allowing users to scale display campaigns and reach bottom-of-the-funnel buyers on the open web. Focusing on the action stages reduces customer acquisition costs (CAC) while boosting the return-on-ad-spend (ROAS). Rather than pricey monthly subscription costs, with Realize, you only pay for results.

Best for performance marketing at scale, the platform uses advanced tools like automated A/B testing, predictive AI scoring, and real-time campaign monitoring. Users can track results, dial in, and double down on the most successful content for better outcomes. Realize also utilizes 17 years’ worth of proprietary data to reach the right audiences at the right time, and makes it easy to craft custom creative assets that move people to action, all while offering centralized management for multiple campaigns.

What Is Campaign Management Software?

Campaign management software is a platform that helps manage every aspect of your digital marketing campaigns. The best campaign management software automates and optimizes elements of every campaign, providing real-time analysis so you can adjust your audience, creative, or placements on-the-fly for better results.

What Features of a Marketing Campaign Software Are Important?

Companies may look for different features in marketing campaign software depending on their specific needs and the platforms and audience they want to reach, but the best marketing campaign software should deliver the following features:

Multiple Options and Formats for Creative

Most companies don’t rely on a single touchpoint for a successful marketing campaign. You want to reach audiences through social media, email, text, and on the open web, to name just a few. The best marketing software allows you to create content in the form of native advertising, display ads, vertical ads, video, and more.

Allows You to Repurpose Assets for Multiple Platforms

Marketers know that repurposing content — turning long-form blog posts into social media assets, compiling articles into an e-book, or even creating a video from a social post — saves time and money. Most marketers (94%) repurpose content, and nearly half (46%) of those say they see the best results from repurposing content to different media platforms, rather than creating new content or updating existing content.

Intuitive to Use

Your marketing team should spend its time on strategy and content creation — not learning a new software platform. The best campaign management software should be easy and intuitive to use. It should also provide tailored one-on-one support when you need it to help you maximize every campaign.

Effective Predictive Audience Targeting

Your marketing campaign won’t be effective if it’s not reaching the right people. Look for a platform that uses first-party data, along with advanced AI, to deliver better results.

Automation and AI

Marketing campaign software should make your job easier by automating functions for best results, with AI-powered tools that help you stay ahead of competitors.

Performance Analytics

When you find creative that works, you want to double down to boost your results. At the same time, you need to shift gears if you’re throwing money away with ineffective creative or the wrong media channel. Your marketing campaign software should make it easy for you to gauge results with real-time performance analytics, helping you keep pace with a fast-changing market.

Collaboration Tools

Many hands can make for light work — or a disjointed mess when you’re conceptualizing and developing creative for your campaign. On-platform collaboration tools can streamline content creation, approvals, and buy-in so you can get your campaigns out there faster.

Campaign Management Software: Pros/Cons

Benefits of Using Campaign Management Software

Automate Workflows for Efficiency

Today’s AI-powered CRM software allows teams to seamlessly automate workflows for efficiency. Your creative team doesn’t have to be adept at coding to integrate and connect various platforms, and they can instead focus on content, while the software seamlessly measures results.

Integrate Functionality Across Apps

Today’s best ad campaigns run across multiple channels: social media, email, even SMS. Campaign management software can integrate these tools and apps to maintain consistent messaging and measure results across channels.

Track Results in Real-Time for Better Campaign Performance

With access to AI-powered analytics, marketing campaign software allows you to track results in real-time and adapt on the fly to maximize conversions.

Considerations With Using Campaign Management Tools

Know Your Goals

Before investing in any software, it’s important to understand your holistic goals. What do you want to achieve? Many marketers today aren’t looking for a full-funnel approach — they want to reach buyers in consideration mode and ready to convert. Your software, and your ad spend, should focus on those results.

Understand Integrations

What software are you already using? If you bring something new into the mix, will it integrate easily?

Watch for Hidden Costs

Major complaints of software like Zapier and HubSpot are that prices rise as you need increased capabilities. On the other hand, smaller teams may find the basic packages don’t deliver the functionality they need.

Know Your Team’s Comfort Level

Some campaign marketing tools require extensive onboarding or ongoing training as features expand. Find out what kind of help is available: Are experts on-hand to assist?

How to Make the Most of Your Campaign Management Software for Growth (Best Practices)

Establish Clear Campaign Goals

You can’t improve what you don’t measure. Lead gen, engagement, and conversions are all worthy goals, but only one, conversions, puts money directly in your pocket. Be willing to spend money to convert your audience at the consideration stage of the sales funnel.

Know Your Audience

Dialing in on your audience, and segmenting it based on demographics, needs, or where they are in the sales funnel, can help maximize results. Create content that speaks to their pain points and showcases what makes your offerings different, and reach your audience on the platforms where they will see it and engage with it, to maximize your ROI.

Test and Optimize for Performance

Not every campaign performs perfectly right out of the gate. That’s why A/B testing and analytics are so important.

Turn to the Experts for Help

Any effective campaign management software should have a team of experts available to guide you via phone, email, or chat. Lean on them for guidance!

Key Takeaways

Choosing the right campaign management tools for your company depends on your budget, needs, and company goals. Software that identifies and addresses audiences in the later stages of the marketing funnel will drive meaningful outcomes and help maximize your ROI.

Frequently Asked Questions (FAQs)

Which software is best for advertising?

The best platform for advertising is down to your specific needs, but should ideally provide real-time campaign management, AI-powered capabilities, and centralized management for multiple campaigns. You should be able to launch campaigns quickly and reach customers in the conversion and action stages, so you’re paying for results, not just visibility.

What is a CRM campaign manager?

A CRM campaign manager is someone who uses data and tools within the CRM platform to optimize workflows and maximize results across multiple channels.

In which tool are campaigns created and managed?

Marketers can create and manage ad campaigns in their CRM, or customer relationship management software, or in specialized platforms for performance marketing campaigns.