Since its launch in 2003, LinkedIn has become the go-to networking platform for people and companies. A social networking site where professionals can connect, find businesses and niche groups within their industries, job hunt, and more, LinkedIn’s algorithm is designed to favor human-centered content and meaningful interactions.
As a result, it’s much easier to increase followers for your personal brand than for your company page. But what if, instead of fighting the algorithm, you worked with it? There’s a strategic, content-driven approach to cultivating a thriving community on LinkedIn, and you’ll find you can transform a company page from a static billboard into a dynamic hub of industry expertise and conversation.
To do so, try incorporating some of the below strategies. First, a few caveats: There’s no one right way to build your following, and you may need to mix and match tactics to find what works best for your company. Some of these strategies will yield results quickly, while others may take a few weeks — or even months — of sustained effort before the data show a positive change.
A Quick Primer on LinkedIn’s Algorithms
Before I look at how you can leverage LinkedIn’s algorithms, it helps to understand how they work. Here’s a breakdown of the key reasons why attracting followers is so much easier when it’s just you:
Algorithm Preference
The LinkedIn algorithm prioritizes content from individuals over company pages because it seeks to promote genuine connections and professional relationships, which tend to be more prominent on personal profiles.
Human Connection
People are more likely to engage with other people than with a faceless brand. Posts from individuals often feel more authentic, relatable, and trustworthy, leading to higher engagement rates through likes, comments, and shares.
Employee Advocacy
Your employees’ personal networks are a powerful tool. When they engage with your company’s content, they amplify its reach to their own connections, which can be significantly larger than your company’s follower base. This ripple effect is a major growth driver for company pages, but it’s also dependent on the activity of personal profiles.
Networking and Content
Personal pages are naturally built for one-on-one connections and direct networking. This “construction” makes it easier to build a strategic network and share a variety of content, from thought leadership articles to personal anecdotes, that can quickly gain traction.
Building a robust following on your LinkedIn business page won’t happen overnight, but with the right mix of organic and paid strategies, you can steadily grow an audience that cares about your brand. Organic tactics give you long-term credibility and community. Paid tactics help you accelerate growth when you need faster results.
7 Organic Tactics to Get More Followers on Your LinkedIn Business Page
Organic tactics provide the foundation of your LinkedIn strategy. They don’t require ad spend, but they do take consistency, creativity, and effort. Their goal? Building trust, delivering value, and making it easy for the right people to discover — and want to follow — your page.
1. Optimize Your Company Page
Your LinkedIn page is like a storefront: If it looks unfinished, people are less likely to pop in. A clean logo, strong banner image reflecting your brand, and a compelling “About” section offering a snapshot of who you are — and your why — helps attract curious visitors. Keywords matter here, too: People search LinkedIn like they do on Google, so include relevant industry terms to help increase your appearances in search results.
2. Publish Relevant, Useful Content Regularly
LinkedIn rewards consistency. Companies that post regularly stay top-of-mind, while inactive pages quickly fade into the background (and out of memory). But, post thoughtfully and with intention. Content should speak to your audience’s pain points, interests, or curiosity. Mix it up with formats: videos get higher engagement, but PDFs, carousel posts, and even simple text updates can spark conversation if they’re relevant. Think, “educate, inspire, or entertain.” If your content ticks one of those boxes, it’s worth posting.
3. Use Hashtags, Mentions, and Trending Topics
LinkedIn hashtags aren’t just cute decorations — people outside your network use them to find your content. Stick with three to five broad hashtags (#Leadership) and niche (#B2BSaaSMarketing). Mentions are another underrated trick. Collaborating with a partner or referencing another company? Tag them! This action increases the possibility they’ll reshare your post with their audience. Don’t ignore trending topics, either, if something relevant is blowing up in your industry — join the conversation while it’s still hot.
4. Engage With Your Audience and Community
Too many brands treat LinkedIn like a broadcast channel: Post, and then move on. But, real growth happens when you treat the platform like a two-way street. Reply to comments thoughtfully, ask follow-up questions, and thank people for engaging. Use LinkedIn’s community hashtag feature to follow conversations in your space and chime in where relevant. Don’t underestimate the power of polls, either: They’re quick, engaging, and generate insights into what your audience is thinking.
5. Encourage Employee and Executive Advocacy
Your company has a secret weapon: its employees. When they share or engage with company content, their networks — including potential customers or partners — see that engagement. Use LinkedIn’s “notify employees” feature, which alerts your team when a new post goes live. Encourage key executives to publish thought leadership posts directly (rather than resharing a company post). People love hearing insights from leaders because it feels more personal and less “corporate.”
6. Promote Your Page Beyond LinkedIn
Don’t wait for people to stumble upon your LinkedIn business page — bring them there. Add a “Follow us on LinkedIn” CTA to your website, blog, and newsletter. Ask your sales team to add the page link to their email signatures. Cross-promote on other platforms. If you share a thought leadership piece on X or Instagram, link back to the LinkedIn page for the full discussion. The more touchpoints you create, the more natural it feels for someone to hit “follow.”
7. Measure and Identify What Works — Then Double Down
LinkedIn gives you analytics for a reason, so use them! Which posts got the most engagement? Which topics led to spikes in new followers? Don’t assume you know what works; let the data guide you. Maybe your audience loves behind-the-scenes posts more than white papers. Perhaps video outperforms text posts. The more you experiment and tweak, the faster you’ll find your sweet spot for growth.
5 Paid Tactics to Increase Your Following on Your LinkedIn Business Page
Paid campaigns give your organic efforts a boost. They’re best used to expand reach quickly, test content with new audiences, or promote high-impact moments like launches or hiring pushes.
1. Run Follower Ad Campaigns
If you want to accelerate your growth, try out LinkedIn’s “follower” ads. These ads pop your company’s name, logo, and a “Follow” button into someone’s feed. It’s a straightforward way to build an audience, especially if you’ve already narrowed that target audience down by job title, industry, or company size.
2. Boost or Sponsor High-Performing Posts
If you notice a post already gaining traction organically, allocate a little budget for it. Sponsored content puts that same post in front of people who aren’t following you, yet but probably care about your message. This strategy works well for thought-leadership content, product announcements, or customer stories — content that builds credibility.
3. Collaborate With Influencers or Partners
An ecosystem of influencers already lives on LinkedIn. Some are big names and others are niche experts with highly engaged audiences. Partnering with them (through guest posts, co-authored articles, or even simple post mentions) can introduce your company to a whole new network. The key here? Relevance. You want to align with voices that your target audience already trusts.
4. Promote Job Postings Strategically
Over 9,000 people submit job applications on LinkedIn per minute. By sponsoring job posts, you attract applicants while also boosting visibility for your company page. Many people follow a company first to keep an eye out for opportunities; hiring campaigns can double as follower growth campaigns.
5. Run Contests or Giveaways
This strategy works best if the prize is relevant to your industry. Offering a free industry report, software credit, or event ticket attracts people who are genuinely interested in what you do (not just free merch). To enter, require participants to follow your page and perhaps engage with a post. Done right, this tactic drives numbers and increases engagement on your content.
Key Takeaways
Play to the algorithm: LinkedIn prioritizes people over brands, so encourage employees and executives to share, comment, and create. Success won’t come from a one-off viral post — show up regularly on LinkedIn with interesting, useful content. Don’t rely on chance discovery, and instead use your website, email signatures, newsletters, and other social platforms to direct people to follow your page. Track what’s working, learn what isn’t, and refine as you go: Growth is a test-and-learn process! Mix organic and paid, with organic efforts to build credibility and trust, and paid campaigns to give you an extra push to scale faster. The best results come when both work together.
By combining consistency, creativity, and a smart mix of organic and paid strategies, you can evolve your LinkedIn company page from a bland, static profile into a thriving community that will grow with your business.
Frequently Asked Questions (FAQs)
How do you gain 10K followers on LinkedIn?
Reaching 10K followers takes consistency, valuable content, and active engagement. Share posts that educate, inspire, or entertain, and encourage employees and executives to amplify your content through their own networks. Cross-promoting outside of LinkedIn and occasionally boosting high-performing posts with paid ads can speed things up. Growth isn’t instant, but steady effort pays off.
How many followers should a company have on LinkedIn?
There’s no universal “right” number — it depends on your goals, industry, and audience. What matters most? Quality. A few highly engaged followers can be more valuable than tens of thousands of “silent stalkers” who don’t interact. That said, many companies aim for the 5K to 10K range, as that level of visibility often boosts credibility and reach. Ideally, focus on engagement and relevance over sheer volume.
Is there a way to automatically recommend content to a target audience on LinkedIn?
Yes! LinkedIn offers tools like Audience Network, auto-targeting, and audience expansion to help get your content in front of the right people. These features use LinkedIn’s data to identify and recommend posts or ads to audiences similar to your existing customers or desired prospects. While it’s not a fully automatic free distribution, it does make reaching targeted audience groups more efficient.
