In performance marketing, your creative is either working or it’s costing you money. With engagement dropping off sooner than ever, marketers need a way to deliver a steady stream of fresh, high-performing assets across platforms and formats.

Generative artificial intelligence (GenAI) has made it easier than ever to produce images at scale. Instead of waiting days or weeks for new concepts, marketers can now create and test original image assets on demand. The newest evolution in this space is AI-driven motion generation, which lets you apply animation and micro-movement to any static image. This capability offers a faster, more scalable way to refresh ads, boost click-through rates, and combat the creative fatigue that slows performance.

Below, I’ll break down the three critical ways that GenAI Motion Ads — part of Realize’s game-changing GenAI Ad Maker product suite — empowers advertisers to create, refine, and test image and motion assets at a pace that matches today’s performance marketing demands.

1. Accelerated, On-Demand Asset Generation

Long production timelines are a major hurdle for performance advertisers. Even a simple motion asset can demand the work of designers, animators, and editors, with each draft requiring approvals and revisions. By the time a new variation is ready, performance patterns may have already changed.

GenAI Motion Ads solves that slowdown by making it quick and easy to transform any static image into a polished motion ad. Instead of relying on storyboarding, motion graphics work, or multistep video editing, you can upload a single still image and let the AI add dynamic movement in seconds.

Instantaneous Motion Ad Creation

The core innovation of GenAI Motion Ads is its ability to use AI to generate motion in a static image. This feature lives inside the AI tab, allowing you to move from concept to motion-ready creative without leaving the platform or dealing with multiple production tools.

The process is intentionally streamlined:

• Upload an image: You can upload a graphic or provide a URL, which makes it easy to repurpose existing brand assets.
• Add prompts: You can provide short descriptions of what you’re looking to achieve. These will help guide the AI and better ensure that the finished product aligns with your campaign.
• Apply motion: Once you’ve uploaded an image, the system analyzes it and applies motion intelligently, typically generating the finished product within 30 seconds.
• Test your image: Your ready-to-test assets feature animation that’s strategically guided by performance patterns that historically lift engagement.

AI-powered motion tools are especially impactful because motion ads consistently outperform static images. Even subtle animation can add life to an existing asset without requiring a redesign. This allows teams to extend the value of assets they already have in their media library, converting them to high-engagement formats that strengthen the testing funnel.

Eliminating Production Lag

Historically, creative teams had to choose a smaller number of motion variations due to limited bandwidth. This slowed down testing and put a cap on optimization potential. By removing that friction, GenAI Motion Ads lets you:

• Refresh underperforming creatives quickly.
• Build motion variants for top-performing static assets.
• Produce multiple versions of an idea to compare different movement styles, which can be refined with short prompts.
• Keep pace with rapid shifts in performance trends.

Motion creative is no longer a special project: With tools that streamline asset creation, you can optimize continuously without slowing your workflow.

2. Policy-Aligned and Quality-Controlled Assets

High-quality creative matters, but quality without compliance likely won’t get approved, and assets that don’t meet platform policies can stall campaigns or hurt performance. GenAI Motion Ads was built to generate original assets geared toward both strong performance and adherence to advertising policies.

Higher Performance and Quality Vetting

The platform’s AI engine has undergone extensive testing, with the results demonstrating that the motion creative it generates can significantly improve performance metrics. When testing AI-generated motion against a static baseline, social trading platform eToro saw a 26% lift in viewable click-through rate (vCTR) and a 29% increase in its conversion rate (CVR).

These results reinforce that motion created with GenAI Motion Ads is more than a novelty: It dramatically improves how users interact with your ads and how often those ads convert.

Built-In Compliance and Policy Awareness

Realize’s GenAI Ad Maker product suite stands out for its policy-aware design, having been trained to understand the creative guidelines governing advertising approval, ensuring that the generated output aligns with typical platform rules.

That includes:

• Avoiding misleading imagery, inappropriate themes, or graphics associated with restricted product categories.
• Guiding layouts, messaging cues, and visual treatments toward formats most likely to pass review.
• Producing creatives aligned with performance and targeting requirements, supporting compliance across Meta, Google, TikTok, and other major channels.
• Conducting automated policy checks to minimize downtime from rejected ads, keeping campaigns live and performing while protecting your brand reputation.

By producing assets tailored to your campaign objectives and built to comply with policies, you can avoid wasting time on ad rejections and resubmissions. The result is faster deployment, more flexible testing, and quicker learning.

This built-in quality control is especially valuable if your team is managing fast-paced campaigns. You simply can’t afford the downtime that comes from asset issues.

3. Enabling High-Velocity A/B Testing and Optimization

In modern performance marketing, testing is no longer a quarterly task: Successful marketers make testing a part of their processes. Winning ads often come from testing dozens of variations to find the right combination of format, motion style, visual composition, and messaging. The GenAI Ad Maker suite is designed to fuel that pipeline by making high-volume creation iteration easy, affordable, and fast.

Fueling the Creative Testing Funnel

The ability to generate multiple original creative assets on demand can turbocharge your testing strategies. Instead of waiting for new visuals, you can quickly spin up sets of assets that explore different motion styles, colors, focal points, or visual treatments.

This ease of image creation helps with:

• Combatting creative fatigue: When audiences see the same visual assets over and over, performance starts to drop off. Being able to generate low-cost variants means you can battle that fatigue and keep engagement strong.
• Finding winning combinations: Pairing AI-generated visuals with different headlines or calls to action (CTAs) allows for high-velocity experimentation across every element of the ad.
• Scaling quickly: Rapid testing means faster identification of top performers, which also helps you quickly iterate on what’s working.
• Maximizing return on investment: More testing leads to more optimization opportunities, which leads to a better overall return on your ad spend.

All of this is especially relevant if you’re already using generative AI tools or motion formats and want to deepen your testing strategies. When you leverage AI to add motion to your still images, you can generate a steady but diverse flow of creative for ongoing experimentation.

Performance-Driven Creative at Scale

GenAI Motion Ads doesn’t just speed up your processes, it also helps you produce testable creative assets that can noticeably improve your results. Each asset is generated with performance in mind, so your visuals will be closely aligned with your campaign objectives.

This works well for marketers who want:

• A scalable way to power continuous A/B testing.
• The ability to rapidly adapt to incoming performance data.
• A creative workflow without constant bottlenecks.
• Assets designed specifically to drive conversions or engagement.

Instead of rebuilding the creative process for every iteration, these tools create high-quality assets to feed your campaigns. This, in turn, lets you shift your focus to analyzing results and tweaking your strategy in response.

Key Takeaways

Part of the GenAI Ad Maker product suite, GenAI Motion Ads represents a major shift in how creative teams approach performance marketing. Instead of relying on expensive and time-consuming manual processes, you can now generate dynamic, conversion-ready assets in seconds. This instant static-to-motion capability offers a faster route to higher engagement and stronger CVRs, eliminating the bottlenecks that once made video creative cost-prohibitive, backed by real-world results.

A second, crucial benefit comes from the scalability that generative AI brings to testing creatives. Armed with the capability to produce a steady stream of fresh assets, you can run high-velocity A/B tests, fight creative fatigue, and adapt to performance trends in real time. For performance marketers, the message is clear: AI-driven creative generation is not only an advantage, it also provides a solid foundation for sustainable and scalable growth.

Frequently Asked Questions (FAQs)

What measurable performance benefits can I expect when using GenAI to add motion to my static images?

Adding motion to static images typically leads to stronger engagement and conversion performance. Motion creatives catch attention in crowded feeds, increasing the likelihood that a user will not only notice it, but take action. Many advertisers see double-digit lifts in vCTR and CVR when they test motion variants against static assets, making it one of the most reliable ways to refresh creative and boost campaign efficiency.

Realize has measured this impact directly through internal testing. Clients using the GenAI motion capability have seen measurable performance lifts. As mentioned above, eToro recorded a 29% increase in CVR when comparing motion variants generated using GenAI Motion Ads to its static images. These improvements help advertisers drive more conversions without increasing spend.

How can I efficiently scale motion creative for testing and iteration without massive production costs?

Generative AI tools make it possible to scale motion creative quickly and affordably by automating the production process. Instead of working through lengthy design timelines, your team can instantly generate creative variants or animate existing still images. This reduces your reliance on specialized design teams, effectively lowering the overall cost of producing each testable asset. The biggest benefit of this is that you can continuously experiment without stretching your limited resources.

Realize offers the GenAI Ad Maker product suite — which includes GenAI Motion Ads — to make it easy to instantly produce motion variants from existing assets or text prompts, enabling rapid testing at a fraction of traditional costs. With Realize, teams can maintain a steady flow of fresh creative for experimentation without adding headcount or outsourcing animation work.

How do I ensure the images I create with AI are ready for immediate use and testing?

The key to producing production-ready creatives is to use AI not just for asset output, but also for performance alignment. The most effective tools generate visuals that match your campaign goals, whether you’re aiming for awareness, traffic, engagement, or conversions. This ensures each asset is ready to use as soon as it’s produced. When your outputs are built to perform, they can feed directly into your A/B testing environment without requiring heavy editing.

Realize’s GenAI Ad Maker integrates with its performance toolkit. That means every generated asset is shaped by the same performance signals that guide campaign delivery, which ensures that your creative aligns with your advertising objectives. This keeps your entire optimization cycle strong with a steady stream of creatives for you to test.