How to Create an AI Marketing Strategy in 7 Simple Steps
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...
Target Audience
40 Articles
First-Party vs. Third-Party Cookies: What To Know
Privacy is a top concern in 2025, as consumers become ever more aware of how ...
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
How To Build an Audience From Scratch: Tips for Success
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
14 Essential Back-to-School Marketing Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...
Valentine’s Day 2025 Marketing Strategies: Tips You’ll Love
Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...
Financial Services Marketing: Characteristics, Challenges, Strategies
In the dynamic and often complex world of financial services, the strategic use of data ...
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...