Contextual Advertising: Ad Placements That Make Sense, No Cookies Required
As stricter internet regulations require a shift away from cookies to track user behavior online, ...
Customer Journey
43 Articles
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Customer Journeys: What Are They? How Are They Managed?
To convert a potential customer into a lifelong one, it’s essential to understand every step ...
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Customer Retention Rate: What It Is, How To Maximize It
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...