Touchpoints: Optimizing Each Lead Interaction
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...
Customer Journey
25 Articles
Conversion Funnel: Importance, Stages, Benefits
Learn how conversion funnels guide customers from awareness to loyalty, and how the latest AI-powered ...
Lead Nurturing: How It Works, Benefits, Measurements
Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
Bottom of the Funnel: What It Is, How It Works
Today’s digital commerce landscape is filled with competition and distractions, making it harder for brands ...
Marketing Funnel: From Awareness to Purchase and Beyond
The marketing funnel, a product of an analog era, still holds a place for digital ...
Lead Generation vs. Prospecting: Key Differences
You need clients and customers that convert, and you can go to them, or attract ...
Marketing Campaign Management: All You Need To Know
Marketing campaigns are powerful tools, but they’re also complex. These campaigns are structured efforts working ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Content Marketing Funnel: A Complete Guide to Unlock Growth from Content
While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...