Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
Performance Marketing
186 Articles
International Cat and Dog Days Re-tail Marketing Strategies to Drive Purr-chases
It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...
Marketing in a Recession: How Advertisers Can Get It Right
Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...
Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Interview with Christian Broughton 2: Data’s Role in The Independent’s Strategy
In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...
Interview with Christian Broughton: Data-Driven Insights at The Independent
Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...
Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained
Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...
The Best Paid Traffic Sources to Level Up Your Website
If you want a successful online business, you have to get people to your website, ...
How to Prepare Your E-Commerce Strategies this Holiday Season
Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...
What Does iOS 14.5 Mean for Marketers? A Deep Dive into Apple’s ATT and PCM
What does iOS 14.5 mean for marketers? You came to the right place to find ...
How to Buy Website Traffic: Best Practices for Getting Quality Visitors
As a website owner, it can be difficult to get enough traffic to your site, ...
Future of Advertising: Taboola, DoubleVerify & Magnite CEOs at Adweek
There’s been a lot of moving and shaking beneath the feet of the advertising industry ...