Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Reporting & Analytics
48 Articles
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
KPI’s (Key Performance Indicators): Types, Tracking, Measurement
You and your team might have some of the best ideas out there when it ...
Cost-Per-Mille (CPM): Your Go-to Guide for Smart Advertising
If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...
Mobile Attribution: Tracking Your Audience As They Interact with Apps
You know what they say about not seeing the forest for the trees? Well, imagine ...
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...