Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Marketing Automation
19 Articles
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
CCPA Compliance: A Guide for Marketing Pros
You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
How to Generate Leads: 11 Essential Strategies for Every Business
Leads are oxygen to businesses. No leads, no chance for survival. But by relentlessly pursuing ...