Walled Gardens: Pros, Cons, Alternatives
The marketing ecosystem contains many avenues to reach potential consumers. Each platform has its own ...
Paid Advertisement
26 Articles
Google Ads: How Do They Work?
Whether you realize it or not, you most likely see Google Ads every single day, ...
Paid Search: Getting Found When It Matters
When you type a query into a search engine like Google, take a look at ...
Negative Keywords: Definition, Benefits, Match Types
As a copywriter for almost 20 years, keywords have played a major part in lots ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Paid Media: Exploring the Core of Online Ads
Finding your way in the world of digital marketing is basically like learning a new ...
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Pay-Per-Click: Understanding The Role of PPC
Pay-per-click (PPC) advertising is one of the most effective ways to achieve your campaign goals, ...
Advertisements: Your Idea-to-Execution Guide
Advertisements are everywhere in our lives, and have been for some time now, to the ...
Understanding Ad Groups: Structure Your Ads to Reach the Right Audience
In the ever-evolving landscape of digital marketing, ad groups serve as fundamental components for orchestrating ...
Ad Copy: Writing Effective Messages That Sell
Businesses are in a constant race to compete for consumers’ short attention spans today. One ...
Ad Units: A Complete Guide for Digital Marketers
If you’re a marketer wanting to maximize ad performance and ROI, you need to understand ...