Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Paid Advertisement
20 Articles
Pay-Per-Click: Understanding The Role of PPC
Pay-per-click (PPC) advertising is one of the most effective ways to achieve your campaign goals, ...
Advertisements: Your Idea-to-Execution Guide
Advertisements are everywhere in our lives, and have been for some time now, to the ...
Understanding Ad Groups: Structure Your Ads to Reach the Right Audience
In the ever-evolving landscape of digital marketing, ad groups serve as fundamental components for orchestrating ...
Ad Copy: Writing Effective Messages That Sell
Businesses are in a constant race to compete for consumers’ short attention spans today. One ...
Ad Units: A Complete Guide for Digital Marketers
If you’re a marketer wanting to maximize ad performance and ROI, you need to understand ...
Cost-Per-Mille (CPM): Your Go-to Guide for Smart Advertising
If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Ad Impression: All You Need to Know
Ad impressions are an essential data set, since they can help businesses understand just about ...
Cost per click (CPC): What Marketing Need to Know
As you delve deeper into your business’ online advertising, one term that will repeatedly surface ...
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
Ad Spend: A Complete Guide for Small Businesses
Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...