Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Influencer Marketing
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20 Marketing Tools for Small Businesses
Small business owners can’t do it all — and with the technology of modern marketing ...
Partner Marketing: Everything You Need To Know
Partner marketing — also called partnership marketing or co-marketing — is a collaboration with a ...
Celebrity Endorsement Fails: Campaigns That Backfired
Celebrity endorsements have long been a staple of the marketing industry. From the 1700s, when ...
Financial Services Marketing: Definitions and Successful Strategies
Financial services marketing is the process of promoting products and services for financial services businesses, ...
Branded Content Examples: Effective Campaigns that Engage Audiences
One way to raise brand awareness and create interest in your products and services is ...
Customer Referral Programs: Definition, Benefits, How to Create One
Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...
Increase Brand Awareness With These 10 Strategies
Brand awareness strategies can make or break a company’s campaign. As the first stage of ...
Eight Best Digital Marketing Influencers of 2025
As an advertiser investing in enhancing demand for your business, marketing influencers can significantly impact ...