Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Marketing Automation
15 Articles
Contact Forms: Definition, Types, How to Create and Automate
Contact forms may seem like small elements of a website, but they’re a highly valuable ...
Lead Nurturing: How It Works, Benefits, Measurements
Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...
Marketing Automation: What It Is, How It Works, Best Practices
What Is Marketing Automation? Getting the word out about your business’ offerings takes time, so ...
How to Leverage AI for Marketing Automation
If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...
How To Start a Newsletter To Earn Subscribers
Your email list is your most valuable marketing tool. As someone running a writing business, ...
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
CCPA Compliance: A Guide for Marketing Pros
You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...