Stephanie Faris

Target cost per acquisition (tCPA) can be one of the most powerful levers in performance ...

It’s the moment every advertiser dreads. You build your campaign and hit publish, but instead ...

Are you paying for clicks and hoping they turn into something more? That question sits ...

Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...

For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...

In performance marketing, your creative is either working or it’s costing you money. With engagement ...

Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...

In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...

To unpack what truly drives return on investment with performance advertising on the open web, ...

Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...

From the time they wake to the second they shut off their devices and go ...

When consumers have questions, the internet is usually the first stop, and that especially holds ...

Students are a valuable demographic for today’s marketers. This is especially true at the college ...

In today’s marketing landscape, data is no longer just a supporting player, it’s the star: ...

Fintech continues to grow more competitive in 2026, with fintech marketers navigating a more complex ...

When you type a question into Google and get a brief answer at the top, ...

The only thing guaranteed when working with social media marketing is that you’ll have to ...

For digital marketers, incorporating AI into your workflow isn’t a trend, it’s a necessity — ...

From immersive visual content to analytics-driven tools, real estate professionals need to fully understand the ...

In the financial services sector, there’s always a tricky balancing act, raising brand awareness while ...

While the insurance industry has always been competitive, the last few years have seen a ...

As businesses continue looking to referral programs to connect with new customers and grow revenue, ...

Not all content is created equal — at least in the eyes of Google. When ...

Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...

Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership ...

Is your business a revolving door of customers, with people breezing in and out, never ...

In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...

Any time Google updates its Core Web Vitals, it enacts changes that impact marketing efforts ...

Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...

Consumers are constantly bombarded with ads, whether they’re passing billboards on the way into work ...

Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives ...

Marketing is essential for any online business, and building a storefront is only the beginning. ...

What Is Marketing Automation? Getting the word out about your business’ offerings takes time, so ...

Privacy is a top concern in 2025, as consumers become ever more aware of how ...

When someone visits your website, what’s the likelihood that visit will turn into a sale? ...

Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...

The ever-expanding world of data analytics means that businesses have unprecedented access to information in ...

E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales ...

E-commerce businesses are thriving, with sales increasing 2.6% between the second and third quarters of ...

Going viral is the dream: You create a piece of content that spreads far and ...

Google Ads is Google’s pay-per-click platform, used by businesses to reach customers in search results, ...

Your email list is your most valuable marketing tool. As someone running a writing business, ...

Marketers have long talked about the “rule of seven,” which states that it takes seven ...

Small- and medium-sized businesses (SMBs) have more options than ever when it comes to reaching ...