Steven John

We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...

Hitting the sweet spot; being in the zone; being right on target — call it ...

Do you remember a certain TV commercial from your childhood that just stuck in your ...

So your ads are hitting a Quality Score of 10? Great! That means better placement ...

You might not think of your time browsing a website or scrolling a social media ...

Say you owned a company that exclusively made jackets for men with a 42-inch chest ...

When you have a doctor’s appointment, what are the first things the physician checks out? ...

There are all sorts of ways we are tracked online, from cookies to web beacons ...

If you were out fishing for striped bass, would it be best to use a ...

In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...

If you know exactly where you’re headed on the internet, you can just head right ...

You and your team might have some of the best ideas out there when it ...

Retargeting is the delivery of ads, emails, or other media to remind a user of ...

You know what they say about not seeing the forest for the trees? Well, imagine ...

Drip campaigns use pre-written emails sent to potential customers on a schedule, or triggered by ...

You might think an ad being served to thousands of people on social media or ...

Imagine you and your marketing team created a social media advertising campaign that you thought ...

A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...

Marketers have many ways to reach an audience online, from newsletters and banner ads to ...

Ad impressions are an essential data set, since they can help businesses understand just about ...

In e-commerce, customer churn — often also called customer attrition — is usually thought of ...

One big difference between online ads and that billboard? While the billboard may well convince ...

Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...

When you hear the words “call to action” you might first picture troops going up ...

Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...

In the simplest of terms, if you spent $100 on an online ad, and later ...

Starting in 1967, TV station WNEW-TV, of New York City, began using the phrase, “It’s ...

Take a minute and ask yourself this question: When was the last time you intentionally ...

No matter what type of advertising you’re planning to use to promote your brand, product, ...

Let’s take a quick step back in time, all the way to the wild days ...

Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...

“You’ve got to spend money to make money” is an adage so old and ubiquitous ...

Picture a person walking into a store, taking a five-second look around, then turning on ...

Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...

Explore top TikTok alternatives for brands amid evolving social media dynamics in 2025.

You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...

Master social media content by knowing your audience, planning strategically, and staying authentic.

A TikTok video has about as long a window of opportunity to catch a viewer’s ...

The way you reach your audience can be as important as the why behind your ...

Let’s start by looking at what native advertising actually means. Imagine you’re reading a copy ...