Open Internet: Key Aspects and Importance for Advertisers
Most of the time when we’re talking about the “web,” we are referring to the ...
By This Author
Conversion Funnel: Importance, Stages, Benefits
Learn how conversion funnels guide customers from awareness to loyalty, and how the latest AI-powered ...
ChatGPT: Features, Benefits, and Marketing Applications
Discover how ChatGPT works, its many real-world applications for marketers, and what, exactly, the latest ...
Artificial intelligence (AI): The Digital Marketer’s Guide
Learn exactly what artificial intelligence (AI) is, how AI works, its many major benefits and ...
Campaign Optimization: What It Is, Best Practices
Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...
How to Leverage AI for Marketing Automation
If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...
How to Create an AI Marketing Strategy in 7 Simple Steps
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...
AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
How to Leverage AI in Performance Marketing
If you’re reading this article, your company is obviously far enough along on its e-commerce ...
AI in Digital Marketing: Definition, How to Use It in Your Strategy
You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...
Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Customer Referral Programs: Definition, Benefits, How to Create One
Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...
How to Measure Brand Awareness: KPIs, Metrics and Strategies
Brand awareness refers to people’s ability to recall and recognize your business. It’s the very ...