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Will Kenton

Will Kenton

5 Articles

Will Kenton is a Brooklyn-based personal finance writer, editor, and marketing professional with over a decade of experience in financial education, content strategy, and digital publishing. Formerly a senior content creator and editor at Investopedia, he is known for his work on the Investopedia Anxiety Index and for managing content at Taboola, focusing on personal finance, AI, and investment education.

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targeting methods

Target Audience

Best Targeting Methods for Performance Campaigns in 2026

Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...

8 Minutes read Mar 19 2026

UTM_parameters

Reporting & Analytics

Tracking Parameters: How to Use Them Effectively in Digital Marketing

In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...

6 Minutes read Oct 27 2025

single touch attribution

Reporting & Analytics

Single Touch Attribution: One Click to Rule Them All

If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...

7 Minutes read Oct 26 2025

linkedin company page best practices

Best Practices for LinkedIn Company Pages

LinkedIn Company Pages are your brand’s home on the world’s largest professional network. They’re public ...

7 Minutes read Oct 22 2024

Paid Advertisement

Twitter Ads: All You Need To Know

X (formerly Twitter) is a social media and instant messaging platform with an estimated 237 ...

8 Minutes read Nov 13 2023