Inside the Taboola Publisher Product Council: How AI Is Shaping the Future of the Open Web
At Taboola’s Publisher Product Council, publishers explored how AI, and specifically Taboola’s DeeperDive, is shaping ...
Insights
24 Articles
Realize What’s Yours: The Creative Vision Behind Our New Campaign
Go behind the scenes of Taboola's "Realize What's Yours" campaign to explore how Realize is ...
Why Search Traffic Going Down is the Best Thing That Ever Happened to Google and The Open Web
Gen AI and LLMs are disrupting search traffic, but it’s sparking a new era of ...
Why Loyal Telemundo Readers Can’t Get Enough Push Notifications
Learn how smart strategy and real-time news updates turned push notifications into an audience growth ...
Pride 2025 Trends: Top Brands, Music Icons & Global Celebration Highlights
Explore 2025 Pride trends—from top brand campaigns to LGBTQ+ music stars and global parades in ...
Is the CPM Model Still Worth It for Advertisers in 2025?
Advertisers must prioritize performance-based advertising to maximize ROI, drive engagement, and optimize spend. Here's how ...
Taboola Tech is Built for A Cookieless World
Let’s talk about Cookie Monsters. Since Apple launched ITP in 2017, the advertising industry is ...
Generative AI and Newsrooms: Tips and Best Practices for How Publishers Can Use Transformative Tech
Generative AI is proving to be a Rorschach test for publishers globally. Some editors stare ...
Behind Media Minds Video Series: The Weather Company’s Sheri Bachstein Discusses the Brand’s Challenges, Successes and Evolution
Running a publishing business is nothing short of a juggling act. Publishers need to strike ...
New Study: Taboola Outperforms Industry Average at Boosting Mid-Funnel KPIs
Brand lift studies illustrate the impacts of customers’ campaigns on various KPIs, including brand awareness, ...
7 Lessons on Creativity, Connection and Commerce from Zeta Live ’21
How can brands reach consumers with creative, effective messages? How can organizations put their best ...
How Taboola’s Premium Publisher Network is Helping Insurtech Increase its Reach
When it comes to efficiently marketing today’s digital businesses, access to sophisticated online marketing tools ...