New Study: Taboola Outperforms Industry Average at Boosting Mid-Funnel KPIs
Brand lift studies illustrate the impacts of customers’ campaigns on various KPIs, including brand awareness, ...
Insights
27 Articles
7 Lessons on Creativity, Connection and Commerce from Zeta Live ’21
How can brands reach consumers with creative, effective messages? How can organizations put their best ...
How Taboola’s Premium Publisher Network is Helping Insurtech Increase its Reach
When it comes to efficiently marketing today’s digital businesses, access to sophisticated online marketing tools ...
Does Your Back-to-School Campaign Make the Grade? Check These Key Trends From Taboola’s Network Data
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
Become A Taboola Ads Pro with these 5 Tips
We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns ...
How Summit Media Makes Data-driven Decisions Using Taboola Newsroom
Summit Media is a leading digital lifestyle network in the Philippines, serving over 31 million unique ...
2021 is Actually 2030: We Are In Our Digital Future
If I was to predict 2030, I would have predicted that machines would be helping ...
What’s Next in Brand Safety? Insights from IAS and Taboola
The turbulence 2020 brought opened up new conversations about brand safety, digital privacy, and risk ...
Journalism Will Never Have a “Social Dilemma”
The crux of Netflix’s recent documentary, The Social Dilemma, rests on one foundational message: the ...
DMEXCO 2020: Pandemic Readership, What it Will Take to Move Forward, and a Nod to Machiavelli
Each year, DMEXCO is unlike any other past versions of itself, bringing forth new topics ...
Loyalty Depends on the New King—Data: Publisher Insights From Taboola Talks
A cultural change is afoot. Users are consuming content in new ways, and publishers need ...
DoubleVerify Explains the Ultimate 3-Part Brand Safety Strategy
Ahead of the Cannes Lions International Festival of Creativity next week, we wanted to get ...