Have you ever found yourself overwhelmed while simply trying to answer the basic question that every advertiser has: How can I track the conversions my campaigns generate?
Tracking is the foundational element of performance marketing (because what’s the point of spending your marketing budget without knowing what it brings you in return?!). But, frankly, the entry threshold for proper tracking implementation is too high: it requires coding skills, Google Tag Manager expertise, or even developer resources. It feels like a tangled ball of threads, and eventually, every advertiser will be able to untangle it, but at what cost?
To streamline the tracking process, make it more accessible to advertisers, and deliver performance beyond search and social, we launched ‘Tracking: Re-Imagined’—a suite of user-friendly products that offers a simplified and robust solution for conversion tracking on Realize.
Tracking Conversions on Realize vs. Analytics Platforms
Why endure the hassle of tracking implementation if you can simply add UTMs and track your data in analytics platforms?
Firstly, tracking data is essential for the functioning of many advanced Realize solutions, such as Maximize Conversions, retargeting, Optimize for Engagement, Predictive Audiences, and more. Real-time data reported back to the platform by tracking allows our algorithms to choose the right auction, the best bid, and the most “convertible” audience specifically for your campaigns.
Secondly, once Realize is connected not only with your website but also with your analytics and customer data platforms like GA4, Triple Whale, or Twilio Segment, you will know exactly where your money goes, what return it brings, and Realize’s contribution to your overall business success. Correct tracking and attribution help you gain actionable insights into campaign and ad performance, understand user behavior, and make more strategic decisions about performance and budget allocation.
That’s why we invest in handy no-code tracking solutions—ultimately, they equip you with the integrations and data needed to start advertising and scale up more quickly. With the Tracking: Re-Imagined suite, you can implement tracking within just one day.
‘Tracking: Re-Imagined’: What It Is And How It Benefits You
Conversion tracking begins with connecting a promoted website to an advertising platform. The easiest way to connect your page with Realize is via our Pixel. To enhance it, we created one-click pixel integrations with the most popular website builders: Shopify, WordPress, and WooCommerce (coming soon). All three aim to make pixel implementation as easy as installing any other application and takes only a few minutes.
The next step is creating clear conversion rules (also known as goals) to see the data ‘coming through the pipes’ and be able to analyze it. Many advertiser platforms lack a user-friendly tool to avoid manual coding or Google Tag Manager setup for these conversion rules. Now, Realize offers this: with Codeless Conversions, event and URL conversions can be created instantly in a “one-window mode.
Codeless Conversions is the second no-code solution for conversion creation on Realize, following Optimize for Engagement, which was released earlier this year. While Optimize for Engagement allows the tracking of engagement metrics like time on site and session depth without developer effort, Codeless Conversions assists with all other conversions present on the page. This power couple can help to map the entire performance funnel on your webpage with both quality and quantity metrics.
The very last part of tracking implementation is testing the whole process to ensure every conversion works as expected. To achieve this, we’ve released the Tracking Test Tool — the first tool that provides real-time visibility into conversion tracking within the Realize platform. With it, you can check how each conversion rule performs, and if there is any issue or missing parameter, we will indicate it immediately.
And to top it off, we revamped the user interface, ensuring it is both clear and highly intuitive.
How to Use the New Tracking: Re-Imagined Products
All products and tools from ‘Tracking: Re-Imagined’ are available to all Realize advertisers. Check them out now, as they are really easy to use; you might not need a step-by-step guide! However, just in case you need manuals, you can find them here:
