Good Neighbors
Good Neighbors Lowers CPA by 31% While Driving Charitable Donations With Realize
Good Neighbors Lowers CPA by 31% While Driving Charitable Donations With Realize
- 71% Increase Market Share
- 53% CPC Decrease
- 31% CPA Decrease
Company
Founded in Korea in 1991, Good Neighbors is a global child-rights organization actively supporting children and communities through professional social welfare and international development programs. In collaboration with Ad Efficiency, a performance marketing agency, Good Neighbors leveraged Taboola’s Realize platform to drive fundraising campaigns.
Challenge
Good Neighbors needed to grow monthly donations at the lowest possible CPA while competing for attention across search and social.
Solution
Ad Efficiency launched donation ring campaigns on Taboola Realize using deep learning, predictive audiences, and retargeting to reach and convert high-intent donors.
Results
In seven months, Good Neighbors increased 71% of its share on Taboola, while reducing CPA by 31% and CPC by 53%.
Introduction
Good Neighbors is an international humanitarian and development organization founded in 1991. For over three decades, they have responded to the call of the most marginalized and vulnerable people beyond ethnicity, religion, belief, and nationality. They are dedicated to protecting their rights and fostering self-reliance.
In pursuit of lasting impact, Good Neighbors seeks to implement a community-inclusive and holistic strategy in our operations. Engaging with over 200 communities around the globe, they are empowering people and. transforming communities through social and economic development initiatives.
Ad Efficiency is a Seoul-based digital marketing agency founded in 2012 that specializes in performance-driven advertising across Korea’s biggest platforms, including Taboola, Naver, Kakao, Google, and Meta. With more than 230 employees and strong partnerships with leading ad-tech providers, the agency manages hundreds of billions of KRW in annual media spend.
Ad Efficiency And Realize Help Good Neighbors Grow Monthly Charitable Donations
Good Neighbors is collaborating with Ad Efficiency with the goal of expanding monthly sponsorship. Together, they developed a campaign centered around the “Your Turn Ring,” engraved with the message “YOUR TURN.” The ring symbolizes that the turn to help children starts with you — encouraging people not only to appreciate its design, but also to give children a chance at a better life and feel the fulfillment of giving. By reinforcing this message, the campaign motivates people to join a movement that spreads positive impact.
Ad Efficiency launched the campaign on Realize, Taboola’s performance advertising platform, to add a new channel alongside Meta and Google. Realize uses AI to help brands reach high-intent audiences across the open web and drive measurable outcomes. For Good Neighbors, the outcome they cared about most was consistent monthly donation conversions at the lowest possible CPA.
To get there, Ad Efficiency ran all campaigns with Realize’s Max Conversions. This automated bidding strategy aims to deliver efficient conversions under a given budget. They layered this strategy with A/B testing, which gave every ad variation—headline, description, and CTA button—an equal share of impressions. Based on the outcomes, the advertiser shifted spends towards top performing ads. Good Neighbors kept the campaign fresh by regularly updating their ads, ensuring the message stayed relevant and compelling throughout.
Good Neighbors Achieved A 31% Reduction In Cpa Through Retargeting Campaigns And Predictive Audiences on Realize.
Good Neighbors and Ad Efficiency ran four campaigns on Realize, each designed to capture donors at a different stage of the journey.
Two run of network campaigns used Realize’s AI engine, which automatically analyzes behavior and content signals to find people most likely to engage or convert. With no manual targeting required, these campaigns reached new audiences who showed a high likelihood of donating.
First they used both Optimize For Engagement and Attentive Audiences, a Realize segment of users who spend meaningful time on site or return repeatedly but haven’t converted yet. With fresh creative and direct calls to action, this campaign brought warm prospects further down the funnel and closer to giving. Good Neighbours installed the Realize Pixel to create audience segments based on events such as ad clicks, website visits as a part of their Retargeting campaign.
Building on that success, the team launched a Predictive Audiences campaign to prospect new users. This feature uses first-party conversion data from the to identify and target users with a high intent of conversion.
Good Neighbors Gains Category Leadership By Doubling Share Of Voice Through Realize
Over the seven-month campaign period, Realize consistently outperformed other search and social channels for Good Neighbors. Lower costs allowed the team to reinvest, and secure more than 71% share of voice in Taboola.
Performance improved across every key metric:
- PA dropped by 31%
- CPC by 53%
- Impressions grew 45%
- CTR rose 38%
Within that mix, the Predictive Audiences campaign stood out, delivering a CPA nearly 15% lower and a 20% higher conversion rate than other campaigns, even on the same budget.
Good Neighbors and Ad Efficiency credited not only the technology, but also the partnership with their account management team, whose ongoing consultation and optimizations helped drive these gains. The organizations look forward to building on this foundation together.
Good Neighbors is working with Ad Efficiency to expand monthly giving. Together, they built a campaign around the “Your Turn Ring,” engraved with the message “YOUR TURN.” The ring represents the idea that the turn to support children starts with you — encouraging people not only to appreciate its design, but also to change a child’s life and experience the fulfillment that comes from giving. Through this message, the campaign inspires people to join a movement that spreads positive impact.
- Tae-Heon Lee, Senior Director, Good Neighbors International Fundraising & Marketing Division