Livescore Signs Exclusive Partnership with Taboola
Publisher Sees Uplift in Revenue of 600 Percent
South Korea, February 12, 2020 – Taboola, the world’s leading discovery platform, today announced an exclusive partnership with Livescore, one of Korea’s leading sports news destinations more than 15 million page views daily across 200 countries. Livescore has integrated Taboola across all of their digital properties to bring personalized, relevant content to their broad consumer base from Taboola’s global network of premium publishers, to increase engagement and revenue.
Livescore provides real-time scores for sports across the globe including baseball, soccer, basketball, volleyball, ice hockey, cricket, American football, tennis and esports. Livescore will also implement Taboola Feed and Taboola Video across all of their digital assets to increase traffic.
“We are incredibly excited to be partnering with Taboola, pushing us ahead of the competition and cementing Taboola as a vital strategic partner in delivering an evolving personalized content experience, through their global scale and publisher partnerships,” said Jaeseong Han, Business Director of Livescore. “With over 100 million page views per day pre-implementation, we’re amazed at the results we have already seen – a 600 percent uplift one month after partnering with Taboola. We can’t wait to see what happens next.”
“Our plan for the next decade is to help bring quality journalism to users around the globe,” said Adam Singolda, CEO and Founder, Taboola. “We’re excited to partner with Livescore, a clear leader in real-time sports news and work together to help drive their engagement, revenue, and audience growth across all of their sites.”
About Taboola
Taboola helps people discover what’s interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month.
Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 18 cities worldwide.
Learn more at www.taboola.com and follow @taboola on Twitter.