
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Nick Leftley oversees all content on Taboola’s marketing hub. He has been writing and editing for two decades, and now often spells words like “entrepreneurial” right on only his third or fourth try. His work has appeared in Time, Associated Press, MEL, Delayed Gratification, Time Out New York, Thrillist, Bizarre, InsideHook, NME, Maxim, Inked and many, many others. He is still oddly uncomfortable writing about himself in the third person.
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