In today’s mobile-first world, the way users consume content has evolved far beyond traditional websites and apps. As smartphone adoption surged, so did the desire for seamless, passive, and personalized content experiences, ones that meet users where they are, without requiring them to search or download. This shift gave rise to a powerful new category: on-device content discovery.
Originally limited to news widgets and pre-installed apps, this space has matured into a robust and monetizable channel, thanks to strategic partnerships between OEMs. Today, experiences like lockscreen wallpapers, -1 screens, and integrated news hubs are some of the most valuable digital real estate available, greeting users dozens of times a day at critical touchpoints.
Taboola News was built to meet this moment. Integrated directly into the mobile experience through partnerships with leading global device manufacturers, it delivers curated, brand-safe, and highly engaging content environments. For advertisers, it’s a premium gateway to connect with consumers throughout their daily routines. And in 2025, with new launches and scaled-up partnerships on the horizon, that future is now.
Embedded Where Attention Lives
Taboola News is deeply integrated into the daily journey of mobile users in over 25 languages. Taboola News offers personalized, editorial and sponsored content at the exact moment users are ready to engage. Whether it’s a lockscreen, browser homepage, or minus-one screen, users encounter Taboola News as part of their default device experience with no friction.
This embedded model means users trust and engage with the content they see, leading to longer sessions, higher click-through rates, and more meaningful performance outcomes. It’s content discovery, reimagined for the mobile generation.
Real Impact, At Scale
As of today, Taboola News spans 80+ countries and 2,000+ premium publishers, with partners like Xiaomi, Motorola, and Samsung choosing Taboola to power their news and content ecosystems. And that footprint is growing: our latest Samsung expansion into Europe and India cements Taboola News as the largest on-device news platform outside of China.
With the rollout of Realize, our new AI-powered platform, Taboola News is becoming smarter and more personalized than ever, surfacing the right content to the right user at the right moment. As part of our exclusive Samsung partnership, all editorial clicks now go directly to publisher domains, bringing full transparency, better performance, and true attribution to the heart of the experience. For brands, it means advertising in environments that are both high-intent and brand-safe, with unprecedented visibility and scale.
Backed by the Best in Mobile
The strength of Taboola News lies not only in its technology, but in the trust and reach of its global partners:
Samsung: A trusted Taboola partner since 2019, Samsung recently expanded our exclusive partnership to include Europe and India, building on momentum across APAC and LATAM.
“With this deeper partnership, we are giving more of their customers even access to news that is relevant and engaging. Today’s news reflects continued development of our long term relationship with Samsung–delivering personalized content recommendations for users, driving traffic to publishers and ultimately providing device users with great mobile experiences,” said Adam Singolda, CEO at Taboola.
Motorola: Motorola devices represent a key share of the Taboola News audience, delivering native content experiences directly on the lockscreen and across core device touchpoints.
Xiaomi: Xiaomi devices feature Taboola News directly on the lock screen, giving advertisers a powerful way to appear in a high-engagement environment that users interact with multiple times a day in 25+ countries.
“Delivering relevant experiences and recommendations to Xiaomi device owners is crucial,” said Song Qiang, GM of International Internet Business, Xiaomi. “Working with Taboola for several years, their company has shown it has a strong foundation in news and recommendations, made up of a large set of outstanding news publishers from all across the world. As we further integrate their recommendations on our devices, we look forward to delivering more value to our users.”
LINE: One of Asia’s most popular messaging apps is launching a native Taboola News experience, opening a new front for content distribution globally, especially in fast-growing markets like Indonesia.
“Taboola has been very helpful in enhancing our user recommendations, and their expertise in recommendation technology made it easy for us to choose Taboola News as our first exclusive partner,” said Eunjung Lee, CEO of LINE Plus.
These partnerships reflect a shared vision: that the next generation of digital content discovery will be personalized, embedded, and mobile-native—and that Taboola is uniquely positioned to lead that transformation.
A Strategic Win for the Ecosystem
OEMs love Taboola News because it boosts engagement and drives new monetization streams. Publishers love it because it delivers high-quality traffic. Advertisers love it because it delivers results. It’s a rare alignment of incentives, and one we’ve built intentionally.
And as traditional content distribution models face pressure from changing algorithms and walled gardens, Taboola News stands out as a durable, partner-friendly channel, designed to grow alongside the mobile ecosystem.
This Is Just the Beginning
Taboola News is a cornerstone of our Realize strategy. With more exclusive OEM partnerships in the pipeline, Realize powering smarter distribution, and U.S. carrier inventory on track to grow significantly this year, the scale and value of Taboola News has never been clearer.
If you’re an investor, a brand, or a strategic partner, this is the moment to take notice.
Want to learn more? Contact us and discover what’s next in mobile content discovery.
