Unilever
Unilever Achieves 44% Increase in Completion Rate with Taboola Video Ads
Unilever Achieves 44% Increase in Completion Rate with Taboola Video Ads
- 44% Increase in Video Completion Rate
- 217% Increase in CTR
Company
Unilever is a British-dutch multinational fast-moving consumer goods company.
GroupM is WPP’s media investment group.
Mindshare, a GroupM agency, is a global media services company.
Project Agora is a media technology company that helps businesses with programmatic and native advertising.
Challenge
Find a video advertising solution that would increase one of Unilever Hungary’s main marketing KPIs: completion rate for their video communications.
Solution
Launch Taboola Video Ads across top publisher sites to promote a range of different products.
Results
With Taboola, Unilever could increase their total video completion rate, within their programmatic outstream activity, by 44%.
Introduction
Unilever is a British-dutch multinational fast-moving consumer goods company. The company’s products include a variety of beauty & wellbeing, personal care, home care, nutrition, and ice cream products and are available in over 190 countries.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media. They leverage a unique combination of global scale, expertise, and innovation to connect brands with their audiences and grow their businesses.
Mindshare, a GroupM agency, is a global media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better.
Project Agora is a media technology company that helps publishers and advertisers increase their revenue and achieve their business goals via programmatic and native advertising solutions. Project Agora is Taboola’s exclusive partner in 22 markets in Central & Eastern Europe and the Middle East, including Hungary.
Unilever Promotes Household Products Across The Web with Taboola Native Video Ads
Unilever, among their wide range of marketing channels, was looking for a video solution that would increase one of their video KPIs: completion rate. That’s where Taboola was able to help. As a global leader in powering e-commerce recommendations, Taboola gives over 18,000 advertisers the tools to promote their products on the open web.
For this campaign, Unilever worked with Mindshare and GroupM to programmatically launch Taboola Video Ads across a portfolio of premium publisher sites. Unilever was guided by the expertise of Project Agora, a media technology company and Taboola’s exclusive partner in the region.
With Taboola’s advanced targeting tools and engaging native ad formats, Unilever was able to reach audiences throughout Hungary with attention-grabbing promotions for their home products.
Unilever Increases Video Completion Rate Among PMP Outstream Campaigns with Taboola
The result? Taboola’s performance showed a notable uplift compared to other PMPs. Most importantly, Taboola helped Unilever increase their main KPI, generating a 44% higher video completion rate than ads that didn’t target Taboola deals within the campaign. On top of that, Taboola helped Unilever achieve a 217% increase in clickthrough rate (CTR).
After the success of this campaign, Unilever has continued to invest in Taboola while leaning on Project Agora’s team expertise for optimization.
Taboola and Project Agora have been reliable partners in helping Unilever enhance performance results and make the most of their programmatic ad initiatives. Compared to other outstream programmatic campaigns on different platforms, Taboola has exceeded expectations, driving a significant boost in Unilever's core video ad metrics.
- Anna Marjan, Programmatic Trader & Unilever Account Manager, GroupM