Olight
Olight doubles ROAS with Realize retargeting
Olight doubles ROAS with Realize retargeting
- 2X ROAS improvement through optimization
- On par with primary performance benchmark
- Nearly 2X During peak campaign periods
Company
Olight is a global portable lighting brand offering compact EDC flashlights and high-performance tactical outdoor lights.
Challenge
Olight aimed to reach high-intent buyers and scale conversions beyond the limits of search and social, which had begun to show diminishing returns.
Solution
Olight used Realize to retarget high-intent users who had visited their site, added products to cart, or started checkout—leveraging pixel- based audience segmentation to drive efficient re-engagement and conversions.
Results
Olight achieved nearly 2x higher ROAS during peak campaign periods. Through ongoing optimization with their Taboola account manager, they doubled their overall ROAS. Realize now delivers ROI on par with Olight’s established high-performing channels.
Introduction
Olight designs and manufactures portable lighting solutions for everyday carry, outdoor adventures, and tactical use. Their product range spans compact EDC flashlights that fit in a pocket to high-powered tactical lights built for demanding conditions. With a mission to become a global leader in portable lighting through innovation and creativity, Olight has built a following among users who need reliable, durable light sources.
Known for their commitment to product craftsmanship, Olight sought a performance channel that could complement their existing media mix and drive incremental conversions. As search performance plateaued, Realize helped identify and re-engage high-intent users, delivering strong results.
Olight Uses Realize To Retarget High-Intent Buyers
Olight’s challenge was reaching users who had already shown interest in their products: people who had browsed products, added items to their cart, or started checkout but hadn’t completed a purchase. These high-intent audiences were the key to maximizing returns during peak periods.
They launched campaigns with Realize, Taboola’s AI-driven performance advertising platform, to run retargeting campaigns across the open web. Realize gave them access to premium publisher inventory where they could reconnect with warm audiences outside of search and social.
To track and segment these audiences, Olight installed the Realize Pixel, a tracking code placed on their website that captures user behavior and user intent signals. The pixel allowed them to build audience segments based on specific actions: viewing product pages, adding items to cart, starting checkout, completing registration, or visiting the site. By focusing delivery on users who had already demonstrated purchase intent, Olight could maximize efficiency during campaign periods.
Olight Doubles Roas Through Ongoing Optimization
Their retargeting strategy delivered immediate results. During Realize campaign periods, Olight achieved nearly 2x higher ROAS. The combination of retargeting high-intent audiences with urgency-driven offers proved effective at converting users who were already primed to buy.
Olight worked closely with their Taboola account manager throughout the campaign, testing new strategies around creative optimization and targeting specific supply. The team recommended adjustments based on performance signals, and Olight implemented them. As a result of these optimizations, Olight doubled their overall ROAS.
Realize now delivers ROI on par with established high-performing channels. That performance has positioned Realize as one of the top- performing channels in Olight’s media mix, reinforcing its value as a reliable driver of results alongside major platforms.
Realize gave us a way to bring back users who had already shown interest in our products and convert them at the right moment. The platform now performs on par with our established performance channels, which is our benchmark, and the ongoing support from the Taboola team helped us double our ROAS through creative and targeting optimizations.
- Tiffiny, Supervisor, Olight