CASE STUDY  

Nissan

Nissan Reaches 24,000,000 Potential Customers With Taboola

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Nissan Reaches 24,000,000 Potential Customers With Taboola

  • More than 174,000 Qualified Clicks Garnered

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Company

Nissan is a Japanese multinational original equipment manufacturer (OEM).

Challenge

Nissan wanted to reach high-quality traffic with their performance-oriented campaigns.

Solution

Since 2016, Nissan has been running sponsored content campaigns on Taboola to drive traffic directly to product pages for models such as Qashqai, Juke, LEAF, Xtrail, and Navara where they can view pricing and request a quote.

Results

With Taboola, Nissan saw over 174.000 click in one year.

Introduction

Nissan is a Japanese multinational original equipment manufacturer (OEM). “Driving Innovation to Enrich People’s Lives” is the inspiration that guides everything Nissan does. For Nissan, this means re-thinking the ordinary, overcoming limits and expectations, and anticipating the needs of a constantly evolving world.

Nissan decided to collaborate with Taboola because they wanted to test out performance campaigns with high-quality traffic. Nissan was also eager to learn about Taboola’s different capabilities and find all available opportunities for campaign targeting and customization.

THE TABOOLA PIXEL HELPED SET THE FOUNDATION FOR NISSAN’S TABOOLA SUCCESS

THE TABOOLA PIXEL HELPED SET THE FOUNDATION FOR NISSAN’S TABOOLA SUCCESS

The Taboola Pixel in an easy-to-implement code that helps advertisers measure and optimize across their marketing funnel and build custom audiences.

On the topic, Michele Petrilli of Nissan said:

“The ability to implement the conversion pixel initially allowed us to evaluate the origin of the leads and optimize the creatives in order to convert as much as possible.”

The pixel helped Nissan monitor their campaign activity in real time, making it easy to see the high-quality nature of Taboola’s traffic.

NISSAN HAS BEEN RUNNING TABOOLA CAMPAIGNS SINCE 2016

Over the past several years, Nissan and Taboola have worked together to successfully reach a variety of action-oriented campaigns, from driving traffic to download a brochure, to driving audiences to book a test drive, to leading visitors to request a quote, and more.

Each time, Nissan has been pleased with the quality of traffic brought in, and every campaign brings with it key audience learnings to apply to future campaigns.

It’s Nissan’s plan to continue this work optimizing with Taboola to strengthen the partnership and strive for continued success in future campaigns.

Quote Icon

“Our partnership with Taboola has supported us in reaching our conversion objective of generating premium traffic. Using data to scale our performance helped us to further optimize the campaign results.”

- Michele Petrilli, Digital Communication Section Manager