Lankasri

As a leading Tamil media company, Lankasri was looking for new ways to enhance their audience experiences and increase key website engagement metrics. To achieve this goal, Lankasri turned to long-time partner Taboola.

Taboola helps publishers increase revenue, engagement, and growth with a suite of AI-powered audience and monetization tools. Lankasri had been working with Taboola since 2020, leveraging a range of solutions across their network of sites. Most notably, they implemented the Taboola Feed to reach audiences with targeted sponsored content on article pages.

For this latest initiative, Lankasri harnessed Taboola’s audience solutions to drive pageviews and on-site engagement. Specifically, the publisher leveraged Taboola News to get in front of new audiences. Taboola News distributes premium publisher content across devices from providers like Samsung and Lenovo. It allows publishers to reach mobile device users with personalized feeds of content at exclusive touchpoints.

Lankasri relied on the Taboola Newsroom to gather actionable audience data and insights for their editorial teams. With access to Taboola’s massive data set, editors can monitor article engagement and trending topics to make more informed decisions for their readers. For example, publishers can see which topics are gaining traction across the Taboola network and which types of content their repeat visitors engage with.

Lankasri strategically leverages the insights and capabilities of Newsroom to power their editorial push notifications using Taboola Push solution across all sites. Taboola Push allows them to deliver a well-balanced experience, combining auto-personalized notifications with curated editorial notifications. This approach effectively drives readers back to their sites and increases reader engagement.