Meitav
Meitav Generates 4X More Revenue Than Target with Multi-Format Realize Campaign
Meitav Generates 4X More Revenue Than Target with Multi-Format Realize Campaign
- 78X Return on Ad Spend (ROAS)
- 4X More Revenue Generated Than Their Target Goal
- 50% Marketing Budget Allocated to Realize
Company
Meitav is a leading investment management company in Israel, providing a wide range of financial services and solutions for individuals and institutions. GO Digital Marketing is a digital agency specializing in high-scale performance marketing and e-commerce for global brands.
Challenge
Promote the launch of a new investment option, driving high-quality website traffic to increase conversions. Meitav’s primary goal was to receive 20X return on ad spend.
Solution
Launch multi-format Realize Ads to target audiences on publisher sites, with assets built by the Taboola Creative Shop. Use Maximize Conversions to enhance performance results.
Results
Meitav generated over 78X their marketing investment, exceeding their original target by 4X. More than 50% of their marketing budget was allocated to Realize.
Introduction
Meitav is a public company that has been specializing in investment management since 1979. Meitav provides a wide range of financial services including asset management, pension funds, and investment solutions for individuals and institutions. Their investment philosophy is grounded in innovative analysis and fundamental trading strategies, and based on long-term portfolio performance.
GO Digital Marketing is a digital agency specializing in high-scale performance marketing and e-commerce for global brands across multiple online channels.
Meitav Drives High-Quality Traffic & Conversions with Realize Performance Ads
Meitav was looking for innovative ways to promote the launch of a new offering on their platform: the option to invest in a Bitcoin price index fund in shekels. Their goal was to drive high-quality traffic to a dedicated landing page, ultimately motivating those website visitors to join Meitav and start investing. But they didn’t just want to drive leads and conversions. They also wanted to generate 20X their advertising spend.
That’s when Meitav turned to longtime partner, Taboola—a global leader in helping advertisers achieve performance results at scale. With Taboola’s ad platform, Realize, advertisers can reach and convert target audiences beyond the walled gardens of search and social channels. How does Realize work? Realize’s unique data, AI-powered solutions, and suite of creative ad formats all boost performance outcomes.
To achieve their goals, Meitav and GO Digital Marketing launched a multi-format Realize campaign of Image, Motion, and Video Ads. Meitav worked directly with their Taboola account manager to build and optimize their campaign with recommendations tailored to their KPIs.
In fact, they tapped the Taboola Creative Shop—a global team of performance ad experts and strategists—to design their assets for maximum engagement.
Each ad led users to a dedicated minisite where they could learn about their investment options, sign up for Meitav, and start trading.
Meitav Exceeds ROAS Target with Realize Maximize Conversions
Meitav and Go Digital Marketing leveraged two key Realize solutions to ensure they achieved their performance goals: Taboola Pixel and Maximize Conversions. With the Pixel, Realize can track and retarget engaged audiences to keep them moving through the funnel. Maximize Conversions automatically optimizes bids to reach high-intent users and drive quality traffic to the company’s landing page.
Overall, the campaign was highly successful: Meitav generated over 78X their marketing investment, exceeding their original target by 4X. These outstanding results were achieved with more than 50% of the brand’s marketing budget allocated to Taboola, indicating that Realize was largely responsible for these performance outcomes.
“Partnering with Taboola allowed us to scale our performance marketing efforts efficiently. Their AI-driven approach, combined with strategic support from Taboola, had a significant impact on our bottom line.”
– Amnon Golan, CMO, Meitav
“We allocated the majority of our campaign budget to Realize’s performance activity, and the results exceeded expectations. The combination of Realize’s AI-powered solutions and the tailored optimizations provided by our Taboola account manager drove a substantial increase in conversions and revenue.”
– Max Okonov, Head of Digital, Meitav