Madame Coco
Madame Coco & Ingage Drive 36M Impressions with Realize Image Ads
Company
Madame Coco is a home textile and decor brand, operating more than 900 stores in 33 countries. Ingage Digital is a media agency that offers comprehensive digital marketing services and strategic and technological leadership with a data-driven approach.
Challenge
Increase impressions and website traffic before the competitive back-to-school season.
Solution
Launch Realize Image Ads across top publisher sites, featuring high-quality lifestyle product visuals and engaging copy
Results
With Realize, Madame Coco generated 36M impressions as well as an improved bounce rate and increase in revenue.
Introduction
Madame Coco is a home textile and decor brand, currently operating more than 900 stores in 33 countries. Inspired by modern lines and the harmony of colors, Madame Coco presents unique and simple elegance with its products, offering a range of solutions for textiles, tableware, cooking, lighting, personal care, and cosmetics. Madame Coco is the leader in the sector with its trendsetting products prepared according to customer needs and expectations.
Ingage Digital, with the international power of Koç Holding and WPP partnership, is a media agency that offers comprehensive digital marketing services and strategic and technological leadership with a data-driven approach. As a trusted partner, Ingage Digital enables clients to reach their full potential through turnkey solutions and exceptional brand experiences on a global scale.
Madame Coco & Ingage Digital Build Awareness Before Back-to-School Season with Realize Image Ads
Madame Coco was looking to generate awareness and hype leading up to the highly competitive back-to-school season. Their goal was to reach a broad audience of users and drive them to the Madame Coco website to discover and engage with the brand’s home products.
That’s where Realize came in. As a leading advertising platform, Realize is designed to help brands meet their performance objectives with any creative asset. With a vast reach spanning 9,000 premium publisher properties, Realize provides the targeting tools and AI-powered insights marketers need to drive measurable results.
To achieve their campaign goals, Madame Coco and Ingage Digital launched Realize Image Ads across top publisher sites in their target market. Each ad was carefully crafted to feature high-quality lifestyle product visuals from Madame Coco, complemented by diversified copy of engaging headlines and tailored descriptions. The ads also grabbed audience attention by promoting special discounts, deals, and recommended products just for back-to-school shoppers, using calls to action to drive users to the brand’s website.
Madame Coco Increases Impressions with Realize Performance Solutions
The results were outstanding. During the Realize campaign period, Madame Coco and Ingage Digital generated 36 million impressions, meeting their goals of increasing awareness before the back-to-school season. In fact, even though the campaign wasn’t sales-focused, it contributed to a significant increase in revenue for the brand. Adding another layer to their partnership, Madame Coco and Taboola also launched a customized Brand Lift Study to measure the campaign’s impressive ad recall and consideration results.
After the success of this campaign, Madame Coco plans to further expand their use of Realize’s innovative campaign models and continue measuring Realize’s positive impact on ad performance.
“Taboola’s performance and acquisitions are incredibly valuable to our media mix, and we’ve included them in our strategy for a long time. Taboola has consistently helped expand our audience reach, providing us with new campaign models, recommendations for optimization, and long-term learning to drive enhanced performance.”
- Madame Coco Team,