Case Study  


Innogames Pushes Transition To Mobile With One Of The Best Native Platforms

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Innogames Finds Satisfying, Quality Traffic with Taboola

  • 50K New Players a Month Acquired

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InnoGames is a leading developer and publisher of online games, including the popular crossplatform title, Forge of Empires


Wanting to grow their UA, Innogames needed a way to reach new potential players, and increase conversion rates.


Innogames uses the Taboola discovery platform to increase ROI, with acquisition costs lower than revenue.


With Taboola, Innogames exceeded their target UA, attracting 50K new players per month.

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InnoGames is the creator of six successful online games including Forge of Empires, Tribal Wars and Elvenar, and one of the leading developers and publishers worldwide.

Based in Hamburg Germany, InnoGames has generated compound annual revenue growth of more than 20% over the past three years, and 25% growth in 2016 to EUR 130 million. The acceleration is being driven by the mobile gaming segment, with more than half of all new InnoGames user registrations being on mobile platforms, and several new mobile-only titles currently in development.

Taboola becomes one of Innogames’ top partners

Taboola becomes one of Innogames’ top partners

With an inbound strategy, Innogames wanted to focus on its core markets with an ROI approach. In order to drive users to their desktop and mobile games, they were looking to run native advertisements internationally.

“One of the secrets to successful campaigns is the audience–the right audience. Taboola helped us spotting the right people, at the right time, and in a right way,” adds Perrine Keutchayan, Senior Performance Marketing Manager, Innogames.

When InnoGames discovered Taboola, they were expanding their portfolio of partners in order to explore effective channels for UA through native ads. While they came for the native offering, they stayed for the service.

They saw professional and high-level expertise in performance marketing in their account managers, which has been beneficial to the success of their campaigns.

Innogames’ Plans to Expand Mobile Campaigns

Right now, Taboola is among Innogames’ top partners when it comes to generating traffic on PCs. Together with Taboola, Innogames exceeded their target UA numbers, attracting 50K new players a month.

Based on current results, Innogames plans to explore an expansion of their relationship with Taboola in the future. Mobile campaigns are already showing profitable results internationally, making Taboola definitely “one of the best native platforms for mobile traffic,” according to Innogames.

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Encouraged by strong desktop performance, we started user acquisition (UA) for our mobile games on the Taboola network. Our first campaigns showed promising volumes and quality. We are confident that Taboola can become a key mobile partner for InnoGames’ existing and upcoming titles.

- Perrine Keutchayan, Senior Performance Marketing Manager, Innogames