CASE STUDY  

Channel A

Channel A Finds Engaging User Experience and Increases Revenue with Taboola Feed

Channel A Blinkist Logo

Channel A Finds Taboola Feed to Be Highly Engaging and a Top Performer

  • 60% Increase in Revenue-Per-Mille (RPM)
  • 40% Increase in Click-Through-Rate (CTR)

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Company

Channel A is a nationwide general broadcasting network in South Korea, providing content to various media platforms like cable, IPTV, and digital streaming media.

Challenge

Implement an engaging ad experience that would reverse the decrease in monthly active users (MAU) that they had seen with previous partners.

Solution

Implement a continuously scrolling Taboola Feed to keep users on-site for longer in a nondisruptive user experience, increasing both RPM and CTR.

Results

With Taboola Feed, Channel A’s revenue per mile (RPM) increased by 60% , and click-through-rate (CTR) increased by 40%.

Introduction

Channel A is a nationwide general broadcasting network in South Korea, providing content to various media platforms like cable, IPTV, and digital streaming media.

Channel A has produced new original content in various creative formats over the past years. They steadily make the effort to produce young and edgy programs, which have allowed them to cooperate with global media companies such asBBC, YouTube, dailymotion, and Netflix.

Continuously Scrolling Taboola Feed Increases Revenue While Also Improving Channel A’s User Experience

Continuously Scrolling Taboola Feed Increases Revenue While Also Improving Channel A’s User Experience

Before partnering with Taboola, Channel A monetized their online content portal with display ads and other formats—but when they increased the number of advertisers on their site, their number of monthly active users decreased.

They needed a solution that wouldn’t disrupt the user experience and would encourage users to stay on site longer by providing truly engaging sponsored and organic content.

To accomplish this, Channel A implemented a continuously scrolling Taboola feed on article pages. Not only did they see and increase in RPM and CTR, but the average amount of content consumed by users actually increased.

Taboola Feed brings the familiar continuous scrolling experience that users love to publishers’ sites on the open web. This next generation below-article experience delivers engaging ‘card’ formats that contain a variety of content including video, articles, slideshows, and a host of third-party experiences, all personalized for the user. Taboola Feed inspires users to discover more of publishers’ own content, stay longer on site and drive significant revenue growth. With Taboola Feed, Channel A’s revenue per mile (RPM) increased by 60%, and click-through-rate (CTR) increased by 40%.

In-feed Video Engages Users On-Site While Contributing Significantly to Engagement

Part of Channel A’s Taboola Feed implementation includes in-feed video. Within Taboola Feed, sponsored video and large-format placements drive premium rates and attention from the world’s biggest brands.

Overall, Channel A was impressed with Taboola’s sales and account management teams, who they’ve seen as partners in strengthening the media space in South Korea.