CASE STUDY  

Akbank

Akbank Saw a 21% Increase in Purchases in Just One Month With Taboola

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Akbank Saw a 21% Increase in Purchases in Just One Month With Taboola

  • 54% Decrease in CPA (Cost Per Acquisition)
  • 6x Increase in Conversion Rate
  • 21% Increase in purchases in just one month

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Company

Akbank is one of the largest banks in Turkey. Their agency, Hype, is a performance marketing agency helping clients stay on top of the latest digital marketing trends.

Challenge

Drive sign-ups for credit cards with Akbank.

Solution

Utilize Taboola Video Sponsored Content and Smart Bid to efficiently reach qualified audiences.

Results

Akbank saw a 21% increase in purchases, a 54% decrease in CPA and a 6x increase in conversion rate.

Introduction

Akbank is one of the largest banks in Turkey. Their agency, Hype, aims to help their clients navigate the latest digital marketing trends.

When Akbank wanted to drive more credit card sign-ups efficiently, Taboola was the perfect partner.

Taboola’s Smart Bid Helped Increase Akbank’s Conversions by 6X

Taboola’s Smart Bid Helped Increase Akbank’s Conversions by 6X

Taboola’s Smart Bid utilizes data from billions of network-wide conversions to bid intelligently at the right moments, by impression from the first dollar spent.

For Akbank, Smart Bid’s blocking capabilities helped to block low performing sites which increased their overall performance and ensured that their budget was allocated to sites delivering good results for them.

Akbank Finds Low CPA With Video Ads Focused on Performance Goals

After seeing good results with Taboola sponsored content campaigns, Akbank decided to try different advertising options to achieve more scale.

Video sponsored content is a new Taboola product that allows advertisers to use short form video assets to achieve performance goals.

With Taboola’s video for performance, Akbank increased their conversion volume while maintaining the lowest CPA through all of their video campaigns aimed at sales goals.

Taboola Pixel Helped Akbank Keep Tabs on Result

The Taboola Pixel is an easy-to-implement code that allows advertisers to more efficiently measure and optimize across the marketing funnel.

Akbank was able to directly see the impact of the strategies they deployed with Taboola and see how they related to increasing conversions and decreasing their CPA.

Quote Icon

“With Taboola, we had the opportunity to reach our target audience in a user-friendly ad format and we have driven more conversions with Taboola than any other native ad platform. I think the main two factors in this success were the regular updates from the Taboola team and the SmartBid feature which helped us increase conversion volume by 6x.”

- Beril Çelikyay, Performance Marketing Assistant Manager at Akbank,