Leading Thai media conglomerate taps Taboola to power growth, as Taboola achieves full coverage of premium publisher inventory in the Thai market.
BANGKOK, THAILAND – February 26, 2026 – Taboola (Nasdaq: TBLA), the world’s leading platform for delivering large-scale performance for advertisers, today announced a significant exclusive partnership with Matichon Public Co., Ltd. and its subsidiary, Khaosod Co., Ltd. With the inclusion of the Matichon Group’s high-traffic properties, Taboola now achieves full coverage of the premium publisher landscape in Thailand, offering advertisers unprecedented scale and access to the country’s digital audiences.
Under this agreement, the Matichon Group will utilize Taboola’s full suite of publisher products to drive digital transformation and maximize engagement across its portfolio, including Khaosod, Matichon Online, Prachachat, and Khaosod English.
The Matichon Group reaches over 50 million monthly readers, delivering critical news and specialized content spanning politics, business, sustainable agriculture, and lifestyle. By integrating Taboola’s technology, the group aims to capitalize on high-performance revenue streams and increase user lifetime value through deep personalization.
Key highlights of the partnership include:
- Taboola Feed: Delivering a seamless, personalized content discovery experience for readers at the end of every article.
- Taboola for Audience: Utilizing AI-powered technology—including “For You” personalization—to help the group manage traffic volatility and build loyal, long-term audiences.
- Taboola Newsroom: Providing editorial teams with real-time “Topic Insights” and data to optimize content creation and distribution strategies.
“We are excited to embark on this exclusive partnership with Taboola,” shared Matichon Group on this partnership. “Taboola’s superior technology and comprehensive audience solutions go far beyond standard performance advertising. By leveraging their AI-driven Newsroom tools and advanced personalization, we are empowering our editorial teams to work with greater efficiency and make the data-backed decisions necessary to serve our 50 million monthly readers.”
“As our group continues to expand its digital footprint, having a partner that understands the nuances of the Thai market is essential,” they added. “Being part of a technology ecosystem that now covers the entirety of Thailand’s premium publisher inventory ensures that our high-quality journalism—from the business insights of Prachachat to the mass-market reach of Khaosod—is supported by the most robust AI tools available. This partnership is a key pillar in our strategy to uncover new growth opportunities and deliver maximum value to our audience.”
“Matichon is a titan of the Thai media landscape, and we are thrilled to be their exclusive partner for digital growth,” said Adam Singolda, Founder and CEO, Taboola. “In today’s landscape, publishers need more than just ads—they need a technology partner that helps them understand their audience and uncover new opportunities. With the addition of Matichon, we are proud to say that Taboola now delivers full coverage across Thailand’s premium publisher market, providing an unmatched ‘Pulse of the Internet’ for both publishers and advertisers in the region.”
The partnership extends across specialized verticals, including Technologychaoban, a leader in sustainable agriculture innovation, and Sentangsedtee, a hub for SME inspiration, ensuring that Matichon’s diverse audience segments receive highly relevant, contextually driven content recommendations.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on its powerful platform, reaching 600M daily active users across some of the best publishers in the world.
Disclaimer – Forward-Looking Statements Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.