Taboola signs an exclusivity agreement with Prensa Ibérica

Taboola (NASDAQ:TBLA), a world leader in content recommendations for the open web, helping people discover things they might like, today announced a new exclusive collaboration agreement between four years of duration with Prensa Ibérica, a leading regional and local press group in Spain that has a broad presence in nine autonomous communities. And that after buying Grupo Zeta in 2019, it exceeds 1.6 million daily readers and 27 million users per month in digital, with such emblematic newspapers as El Periódico de Catalunya, La Nueva España, Faro de Vigo, Diario Sport and magazines such as Woman Madame Figaro, Stilo, Cuore, or Viajar.

The collaboration with Taboola will allow the entire Prensa Ibérica group to respond to its digital needs for monetization, user engagement, recirculation of its own editorial content and exchange of audiences between its different titles.

The publishing group will adopt several of Taboola offerings such as Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, for a more engaging experience.

The collaboration with Taboola will also allow Prensa Ibérica to generate more traffic by joining initiatives such as Taboola’s news aggregator, Taboola News, which offers new audiences to media from mobile devices such as Xiaomi.

According to Miguel Ángel Fernández Delgado, Commercial Director at Prensa Ibérica, “Associating ourselves with a partner like Taboola is key at a time when continuing to grow in revenue and continuing to innovate in digitization, data analytics and formats is a real challenge. Soon we will have the experience and technology of Taboola for all this and we are looking forward to starting.”

For his part, Adam Singolda, CEO and Founder of Taboola, comments that “Prensa Ibérica has an immense reach and a diversity of publications that appeal to the interest of all types of readers in Spain. With this long-term agreement between us, they are demonstrating their commitment to innovate to bring readers more relevant news, on more devices and screens, while enabling new ways to monetize. We look forward to being their long-term partner.”