Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it will join agency panelists from PHD, MediaCom and Mindshare to discuss “How to Build An Outcomes-Based Marketing Strategy” at this year’s Festival of Marketing.
Over the past year, as budgets have been cut and sensitivity in consumer messaging has come to the forefront, many marketers have chosen to move away from strategies that indiscriminately maximise frequency and reach, towards an outcomes-based approach that surfaces relevant advertising to the selected individuals who are most likely to engage with it. In this panel, Taboola, a global leader in powering recommendations for the open web, hosts three agency experts to discuss how designing marketing campaigns around key business outcomes can engage consumers and improve brands’ bottom line.
The panelists are:
- Sebastien Bourne, Head of Biddable, PHD Media
- Fou Brown, Global Account Director, MediaCom
- Julie Bolsom, Head of Live Planning, Mindshare
The session will be broadcast at 10:15-10:45 AM GMT on the 23rd of March at Day 1 (Planning for Success) of Festival of Marketing’s “The Bottom Line” event.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC. For more information visit: https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on Twitter.