Global Discovery Leader Grows Footprint In Latin America, Signs Deals With Several New Brazilian Partners
NEW YORK, June 18, 2015 – Taboola, the world’s leading discovery platform, today announced the expansion of its operations in Brazil. The expansion comes in response to proven demand for Taboola’s discovery platform in Brazil, where marketers seek unique ways of connecting with consumers on the web and in native mobile apps.
The strategic decision to expand its international presence is an opportunity for Taboola to capture a rapidly growing portion of the discovery market, as Brazilians spend more time on the Internet than they do watching TV according to IBOPE Inteligência and reside in a nation with the largest smartphone market in Latin America, according to eMarketer.
“As more and more Brazilians access the Internet from mobile devices, content discovery will become an integral part of the digital ecosystem,” said Adam Singolda, founder and CEO of Taboola. “Expanding our operations in Brazil allows us to focus on building the market in Latin America, providing a way for marketers to reach consumers while creating new revenue streams for publishers. We’re excited about broadening our engagement with the Brazilian market and look forward to working with hundreds of innovative marketers and publishers throughout the region.”
Taboola is already offering content recommendations in both English and Portuguese across desktop and mobile websites in Brazil, and has inked deals with several new media partners this month, including international digital advertising company Maple.
“Our global agency has had great success leveraging Taboola’s discovery platform thus far and we’re thrilled that Taboola is now dedicating additional resources to Brazil,” said Eduardo Paschoa, CEO of Maple Brazil. “I am confident that this expansion will help streamline our efforts and have a positive impact on all of our advertising clients’ content marketing campaigns in the coming months.”
In the past quarter, news content has proven to be the most popular content consumed by Brazilians on Taboola’s network, followed by fitness and then entertainment. Taboola’s advanced mathematical technology analyzes hundreds of real-time signals including collaborative filtering, geography, context, device, and social media trends to predict which piece of content a specific user may most want to consume next. Taboola currently indexes over 5 million pieces of content from around the web.
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, New Delhi, Tel Aviv, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
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