Taboola and the Ströer Content Group extend exclusive partnership until 2028

Taboola (NASDAQ: TBLA), a global leader in recommendations for the open web that helps people discover things they might like, and Ströer Content Group GmbH, home of Ströer’s digital publishers, including the well-known and high-reach brands around t-online, GIGA and Watson announced a new, exclusive partnership.

This new deal brings the total term of the exclusive partnership past the eleven-year mark and  continues to focus on the implementation of many offerings across Taboola product portfolio, such as the recently introduced AI-based personalization technology Homepage for You.  

The partnership between Taboola and the Ströer Content Group started in 2017 with the integration of recommendations on the news portal, which has the widest reach in Germany, and other popular brands from the Ströer Content Group.

The team was the first publisher in the EMEA region to use Taboola Newsroom, an offering that provides unique insights, sourced from Taboola’s dataset of 500 million daily active users to inform editorial decisions, in their daily editorial work. More than 100 editors have used Newsroom’s real-time insights and topic trends for data-based optimization of editorial contributions every month. Taboola is also supporting the T-Online project team in redesigning the page with data insights for the new beta page, including its “front page.

Marc Schmitz, CEO of the Ströer Content Group, added: “Taboola has been an important, strategic partner for us for years. We share the same innovative spirit, because we want to make our brands as attractive as possible and inspire end users with our content in the long term. To do this, we need a strong partner who understands us and implements our needs in the development of new publisher products. The past few years have shown that Taboola has the professional and technical ability to successfully strengthen the position of independent publishing offers on the open web with highly effective products and tools. I thank Adam Singolda for his tireless work and our friendly exchange. I’m excited to see how the latest Taboola products will enrich our teams and portfolio.

“Marc and his team impressively show what successful publisher brands have to look like today in order to keep readers on their pages and inspire them in the long term. With the high-reach portals, GIGA and Watson, Ströer has built indispensable media brands that are particularly popular with a very diverse group of readers,” says Adam Singolda, CEO and founder of Taboola. “I am grateful for the trust that Marc and his team will continue to place in us over the next 5 years, thereby reinforcing our 10-year collaboration.

About Taboola

Taboola powers recommendations for the open web and helps people discover things they might like Taboola’s artificial intelligence platform is used on websites, digital devices and mobile apps to deliver content monetize and increase user engagement Taboola has long-term partnerships with some of the world’s leading digital properties such as BBC, CNBC, Business Insider and The Independent. In DACH with Ströer Content Group, Bauer Media Group, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, Sport 1 and, among others. Over 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. With the acquisition of Connexity in 2021, Taboola is a leading provider of e-commerce recommendations with more than 1 million transactions per month. Leading brands such as Walmart, Macy’s, Wayfair, Otto and eBay are among the most important customers.

 Find out more at and follow @TaboolaDACH on LinkedIn

Disclaimer – Forward-Looking Statements

In this release, Taboola (the “Company”) may make certain statements that are not historical facts and relate to analysis or other information based on forecasts or future results. Examples of such forward-looking statements include, but are not limited to, statements about future prospects, product development and business strategies. Words like “expect”, “estimate”, “design”, “budget”, “forecast”, “foresee”, “intend”, “plan”, “can”, “will”, “could”, “should”, “believe”, “predict”, “potential”, “continue” and similar expressions are intended to identify such forward-looking statements. However, they are not the only means of identifying such statements. By their nature, forward-looking statements involve risks and uncertainties, both general and specific, and there is a risk that the predictions, forecasts, projections and other forward-looking statements will not materialize. Readers should be aware that a number of factors could cause actual results to differ materially from the plans, goals, expectations, estimates and intentions expressed in such forward-looking statements, including the risks, listed under “Risk Factors” in our registration statement on Forms F-1 and F-4 and our other filings with the SEC. The company cautions readers not to place undue reliance on any forward-looking statements, which speak only as of the date they are made. The Company undertakes or accepts no obligation or undertaking to release any updates or revisions to any forward-looking statement to reflect any change in expectations or any change in events, conditions or circumstances on which any such statement is based.