Taboola and PRISA Media Partner Exclusively to Power Recommendations

Taboola (NASDAQ:TBLA), the world leader in content recommendations for the open web, today announced an agreement with PRISA Media, the first media company in the Spanish-speaking market, to exclusively manage native advertising for all media of the group.

Through this agreement, PRISA Media will be able to manage all of Taboola’s native advertising tools, which allow the recirculation of content, increase engagement or generate more traffic through initiatives such as the Taboola News news aggregator, which offers new audiences to supports from mobile devices.

PRISA, with 240 million unique browsers worldwide, is a leading group in the creation and distribution of educational, information and entertainment content in the Spanish-speaking market. Present in 23 countries, PRISA reaches millions of people around the world through brands such as El País, LOS40, W Radio, Cinco Días, As, Cadena Ser or HuffPost, among others.

PRISA Media’s collaboration with Taboola begins in January and will allow all publications to respond to their digital needs for monetization, user engagement, recirculation of their own editorial content and audience exchange between the different titles.

“In a continuously evolving digital ecosystem, at PRISA Media we like to surround ourselves with the best partners to address digital challenges. With the incorporation of Taboola as a strategic partner, we will be able to offer better solutions to our readers, listeners and advertisers”, affirms José Gutiérrez, General Director of Solutions, Digital & Technology at PRISA Media.

For his part, Adam Singolda, CEO and Founder of Taboola, highlighted PRISA’s position as a leader in the media sector, with an immense reach and a diversity of publications that appeal to the interest of all types of readers in Spain. “With this long-term agreement, -he explains- the Group is demonstrating its commitment to innovate to offer readers more relevant news, on more devices and screens, while enabling new forms of monetization. We look forward to being your long-term partner.”

About Taboola
Taboola, (NASDAQ: TBLA), generates recommendations on the open web, helping people discover things they might like. The company’s platform, powered by artificial intelligence, is used by digital media, including websites, devices and mobile applications, to drive their monetization and user engagement. Taboola has long-term agreements with some of the best digital media in the world, such as CNBC, NBC News, Le Figaro, The Independent or El Mundo. More than 14,000 advertisers use Taboola to reach more than 500 million daily active users in a brand-safe environment. After acquiring Connexity in 2021, Taboola is a leader in generating e-commerce recommendations, with more than 1 million monthly transactions every month. Leading brands like Walmart, Macy’s, Wayfair, Skechers, and eBay are among its top customers. Get more information at and follow @Taboola in Spanish on LinkedIn.

PRISA is the leading business group in the creation and distribution of educational, information and entertainment content in the Spanish-speaking market. Its presence in 23 countries opens it up to a global market of more than 700 million people, through its global brands: Santillana, El País, LOS40, W Radio or AS, among others. With more than 240 million unique monthly users around the world, PRISA is at the forefront of communication and education companies with a solid content distribution strategy, offering innovative proposals through different formats, channels and platforms.