Taboola, (Nasdaq: TBLA) a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its exclusive partnership with Le Point until 2025. A leading news player in France, Le Point attracts audiences of high-income audiences and category leaders and has more than 44 million unique visitors each month*.
By partnering with Taboola, Le Point continues to drive subscribers, engage new audiences and increase the average revenue per page.
As an extension of their exclusive partnership since 2018, Le Point relies on Taboola tools (including Taboola Feed) to provide an optimal experience for its readers on its various platforms. This exclusive partnership will boost engagement and the help the publisher find brand new audiences. Taboola has contributed to Le Point’s strong digital momentum over the past 4 years by providing an additional means of audience development.
The quality of this partnership has allowed, among other things, an increase in the recirculation of audiences within Le Point’s digital platforms as well as an increase in the average revenue per page visited. By personalizing the content offered to each reader using Taboola tools, Le Point can better enhance and adapt the advertising experience for readers. The publisher will also continue to use Taboola Newsroom, an editorial tool that has helped Le Point better understand its audiences and plan its coverage.
Renaud Grand-Clément, President of Le Point said: “We are pleased to renew our partnership with Taboola until 2025. Over the past four years, we have been able to test the reliability and commitment of this partner at our side. The performance of the tools and the quality of the support provided by Taboola’s teams will enable us to achieve the objectives we have set together in terms of subscriber acquisition, audience and revenue.
“We are very proud to announce the renewal of this partnership with Le Point. As a longterm partner, we’ve grown as they’ve grown their massive readership base and become closer through offering ways to plan editorial via Taboola Newsroom, open up new ways to monetize, and overall increase personalization for their readers,” said Adam Singolda, founder and CEO of Taboola.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
Learn more at www.taboola.com and follow @taboola on Twitter.
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* Mediamétrie 2021 data