Global Discovery Leader Taboola Strengthens U.S. Presence, Reaching More Desktop Users Than Google, Facebook, and Yahoo Sites, According to comScore
Taboola now reaches 88% of the U.S. Internet audience on desktops according to December 2015 report by comScore
NEW YORK, January 26, 2016 – Taboola®, the leading global discovery platform, today announced that it reaches more U.S. Internet users on desktop than Facebook, Google, and Yahoo Sites, according to comScore, a global leader in digital measurement and analytics. comScore’s findings were reported in its monthly Ad Focus ranking of desktop Internet users for December 2015, and the news comes just one month after the leading analytics company named Taboola the largest content discovery platform in the world.
“The latest numbers from comScore validate our continued efforts towards our vision of building a new category we call ‘discovery,’ connecting people with content they may like and never knew existed, alongside search and social,” said Adam Singolda, Founder and CEO at Taboola. “Consumers are awash with information, and we’re excited about the opportunity to create new ways for brands and publishers to break through and engage with audiences across the web, providing meaningful scale and ROI-driven storytelling.”
Highlights from comScore’s December Ad Focus report shows that Taboola reaches 88 percent of U.S. desktop users, more than Google (86.2%), Facebook (61.5%), and Yahoo Sites (60.3%). In December, Taboola announced that its platform now reaches over 750 million unique users around the world, generating 1.15 billion clicks on its personalized recommendations every month, according to the company’s internal data.
In recent weeks, Taboola has signed multi-year strategic partnerships with some of the web’s largest global publishers, including AOL and Microsoft’s MSN. These recent collaborations have evolved beyond content recommendations to personalize the broader on-site experience for users and match relevant audiences with other items they may like but never knew existed, including products, services, apps, and more.
Acting as a search engine in reverse, Taboola’s predictive technology analyzes hundreds of real-time signals (including device type, geography, context, referral source, social media trends, and more) to match people with the top handful of items they are most likely to be interested in consuming next.
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
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