Face2Face Africa Drives Significant Audience and Revenue Growth with Taboola
Leading Black-Owned Publisher Continues to Maximize Taboola Product Suite and Explore New Options in Multi-Year Partnership
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a successful engagement with Face2Face Africa, a trusted Taboola partner for over four years. Face2Face Africa is a fast-growing online news platform and international reference for global Black history, culture, business and innovation, reaching an audience of 3 million monthly users and millions more through social media platforms.
Face2Face Africa continues to utilize its full suite of Taboola offerings, such as Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, for a more engaging experience. Additionally, Face2Face Africa continues to integrate Taboola’s Explore More product across its network, an offering designed to keep users visiting publisher sites directly from social media and apps, increasing engagement.
Since implementation of Taboola’s Read More feature in 2021, Face2Face Africa saw a 102% RPM (Ad Revenue Per Thousand Impressions) uplift – six times the average uplift. Read More helps publishers engage mobile users before they bounce by raising the visibility of below-article units higher up on the page while enabling interested users to continue reading the full article.
Lastly, Face2Face Africa will test additional Taboola offerings including Taboola’s “always on” video slider, encompassing smaller units that slide in from the bottom left or right corner of the screen.
“As our readership continues to grow, it’s critical for us to partner with technology companies like Taboola who are not only dedicated to supporting our ongoing evolution in the Black community, but whose offerings keep readers engaged and promote valuable content for our readers, emphasizing culture and identity, education, business success, entrepreneurship, financial security and social impact,” said Isaac Boateng, found and CEO of Face2Face Africa. “We’re thrilled to report 102% RPM uplift from Taboola and we’re excited for what’s to come.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statements on Form F-1 and F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.