Euronews Names Taboola Exclusive Discovery Partner To Boost Video Engagement and Monetize Content on Desktop and Mobile
International News Media Hub Signs Multi-Year Agreement With World’s Leading Discovery Platform For Personalized Recommendations in 13 Languages
NEW YORK and LONDON, OCTOBER 14, 2015 – Taboola®, the leading discovery platform, today announced an exclusive, multi-year partnership with Euronews, the most-watched news channel in Europe and leading multilingual, pan-European news site. Taboola’s personalized onsite and sponsored content recommendations will be seamlessly integrated across Euronews’ desktop and mobile sites, spanning 13 different languages including Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish, and Ukrainian.
“As a leading global news channel and digital hub, increasing video views has always been a primary focus for Euronews, particularly as our mobile audience continues to grow at such a highly rapid pace,” said Olivier de Montchenu, Managing Director, Sales of Euronews. “Taboola has mastered the ability to personalize recommendations in a data-driven way thereby increasing the likelihood of a user to engage with our content, making them the ideal discovery partner choice for us.”
Last year, Euronews announced an audience record of 13.6 million unique visitors on YouTube, which currently boasts 31 channels and over 900K total subscribers. By teaming up with Taboola, Euronews is now empowered to expand video viewership beyond YouTube, increasing engagement on its owned and operated digital properties. With 8.4 million unique visitors each month across desktop and mobile, according to comScore, Euronews is poised to significantly boost audience engagement as a result of the partnership, which will also create a new revenue stream for the publisher.
Taboola’s predictive technology, which first developed a discovery solution specifically for video before widening its focus to include articles and photo galleries, analyzes hundreds of real-time signals including geography, device, user behavior, and social media trends. Leveraging the collected data and advanced mathematics, Taboola’s engine determines what content a person may most want to engage with next, personalizing the content discovery experience for each specific user.
“With mobile continuing to explode around the world, online video will be a key driver in every publisher’s success because it’s highly engaging, ‘snackable’ content that can easily adapt to 4.5-inch size screens,” said Adam Singolda, founder and CEO of Taboola. “We’re excited to team up with such an influential and global news leader as Euronews and look forward to working together on keeping the audience engaged with personalized content recommendations.”
With headquarters in New York City and its European operations based in London, Taboola has inked partnerships with several leading European publishers including Daily Mail, Hearst, Johnston Press, NextRadioTV, Lagardere, Eurosport, Marie Claire, and Purch.
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
Euronews, the most-watched news channel in Europe, is an independent and multi-platform media hub. Euronews covers news worldwide, offering a unique perspective on events through factual analysis. Four hundred journalists, from more than 30 countries, report round-the-clock in 13 editions (Arabic, English, Persian, French, German, Greek, Hungarian, Italian, Portuguese, Russian, Spanish, Turkish and Ukrainian). Established in 1993 in Lyon, France, the channel is received by 420 million homes in 156 countries, and offers a complete range of products: websites, smart TV, radio, on-board technology (for cars), and portable technology (mobile apps, smartwatch).
In 2015 Euronews will launch Africanews, the first pan-African multilingual news channel.
Find Euronews in your country: click here.
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