El Universal Implements Content Discovery for the First Time, Signing Exclusive Agreement with Taboola

Taboola to Power Content Discovery for El Universal, Projecting 100 million Page Views Per Month

NEW YORK — Taboola, the leading discovery platform, today announced an exclusive strategic partnership with El Universal, the biggest daily publication in Mexico with more than 9 million unique visitors each month according to comScore. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile.

The partnership marks the first time El Universal has implemented content recommendation as part of its strategy to generate revenue and increase audience reach. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content to its audiences across desktop and mobile.

“Content recommendation is a new venture for our publication and our readers. Taboola has been a tremendous strategic partner for us as we navigate a new revenue source,” said Nazifh Luna, Director Of Digital Strategy and Innovation at El Universal. “We appreciate the value of Taboola’s content recommendation platform , which are critical for both the editorial as well as the sales teams to drive readers to engage with our content.”

Taboola acts as a search engine in reverse, analyzing hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. Instead of expecting people to know what to search for, relevant information and content is surfaced to consumers as they browse they web, at a time when they are most likely to engage.

“We are in an ‘Attention Economy’ where walled garden platforms and the open web are battling for users’ time, and there is a real opportunity to empower consumers with the ability to discover things they may like and never knew existed, ” said Adam Singolda, founder and CEO of Taboola. “Mexico is a key market in LATAM and globally for us and we are humbled to be a part of El Universal’s journey. Together, we will grow revenue, engagement and audience by leveraging the power of personalization technology.”

The collaboration between Taboola and el Universal, projecting 100 million page views per month, signals Taboola’s growing global adoption and follows recent deals for Taboola including Perform Media, Boston.com and Media General.

About Taboola

Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.


THE UNIVERSAL was launched on October 1, 1916. The aim of its founder, Felix Fulgencio Palavicini, was giving the floor to the postulates emanate from the Mexican Revolution and, later, of the Constitution. In January 1921 UNIVERSAL adopted the slogan "The Great Journal of Mexico".

After internal adjustments, the October 23, 1969, Mr. Juan Francisco Ealy Ortiz assumes the Presidency and Directorate General of LOS UNIVERSALES. then began a period of steady growth and journalistic and technological improvement, a renewal process that places of EL UNIVERSAL at the head of Mexican journalism.

Today, EL UNIVERSAL has more than 20 publications and websites, and is the leader in the category of news in Mexico, with more than 9.5 million unique users multiplatform, according to Comscore.