American Media, Inc. and Taboola Bring Discovery to Leading Entertainment and Lifestyle Brands, Including Radar Online, OK! Magazine, and Men’s Fitness
Exclusive, Two-Year Partnership Will Deliver Taboola’s Personalized Recommendations and Monetization Solutions Across AMI’s Desktop and Mobile Sites
NEW YORK, OCTOBER 6, 2015 – Taboola®, the leading discovery platform, today announced an exclusive, two-year partnership with American Media, Inc. (AMI), the leading publisher of popular celebrity, health and fitness brands in the United States, reaching over 120 million unique monthly visitors. Taboola’s content discovery technology will be integrated across AMI’s entire network, boosting engagement and monetization on the publisher’s highly-trafficked desktop and mobile sites including Radar Online, Men’s Fitness, Star, OK! Magazine, National Enquirer and Muscle & Fitness.
The partnership draws on many aspects of Taboola’s robust discovery platform. In addition to the implementation of personalized content recommendations from around the web to engage AMI’s audience and help generate meaningful revenue, the publisher will also be launching expanded efforts around Taboola’s Audience Exchange™ architecture. Operated through a flexible and easy-to-use dashboard, Taboola Audience Exchange allows AMI to better manage and optimize the flow of traffic across its network and partner sites, and the publisher has already seen increased engagement through early tests on Radar Online, OK! Magazine and Star.
AMI is also planning to leverage Taboola Native, a white-labelled version of Taboola’s discovery platform, which will empower AMI’s properties to directly sell both on-site and off-site sponsored content campaigns.
“AMI’s popular online destinations are some of the fastest growing media brands in their respective categories, publishing timely and captivating content around the culture’s most talked-about topics,” said Brian Kroski, Chief Digital Officer at AMI. “This new partnership allows AMI to incorporate Taboola’s state-of-the-art technology and digital media know-how into our overall audience development efforts.”
Taboola’s discovery platform is powered by an advanced predictive engine that analyzes hundreds of real-time signals (including geography, content, referral source, social media trends, and more) to match people with the top handful of content items they are most likely to be interested in consuming next. All aspects of the platform — including Audience Exchange and Taboola Native — are provided free of charge to Taboola’s publisher partners.
“Online media has never been more dynamic and fast-changing than it is today, and it’s key for major publishers like AMI to utilize an array of solutions for managing and developing audience-related efforts,” said Adam Singolda, founder and CEO of Taboola. “Our team is constantly researching and developing new capabilities to build into our platform, and we’re very excited to partner with such a leading media company as AMI, empowering both its editorial and business teams, and helping new audiences discover content they may like but never knew existed.”
“AMI has a long history of engaging large readerships, across many different verticals, and it’s been exciting to expand on this mission with our online properties,” said Dave Thompson, EVP of Digital Media at AMI. “We look forward to leveraging the full breadth of the Taboola platform, using its predictive technology and analytics to uncover new strategies around personalizing the on-site user experience and boosting our overall monetization efforts.”
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About American Media
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI’s titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men’s Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 14 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI’s magazines have a combined total circulation of 2.1+ million and reach more than 35 million men and women each month. AMI’s digital properties reach an average of 50 million unique visitors and 348 million page views monthly.
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